Introduction to travel & leisure management

Tourism defined

Largest & most influential sector, expected to keep growing. Driven by high demand, expanding middle class market and sustainability innovations

What is tourism

Travelling for recreational. leisure or business purpose. Consist of 2 industries (tourism & meeting)

Tourism industries

Consist of accommodations, transport, entertainment, F&B and retail of goods of services

Meeting industries

Consist of meeting organisers/planners, meeting venues and everything else from tourism industries

Travel definition

Activity of travelers (people who move from place to place for any purpose and duration)

Key characteristics of tourism

Arise from movement of people, engagement of activities at destination, stay at destination is short with intention to return, journey takes place outside normal residence & work

Importance of tourism

Generate revenue, create jobs, bring new business, improve quality of life, markets local community

Motivation behind travel & tourism

Maslow hierarchy of needs and plog’s psychocentric-allocentric model

Maslow hierarchy of needs

Explains that as humans meet basic needs, they need to seek more to satisfy higher needs