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Accounting
The language of business, provides quantitative info that enables managers to make informed business decisions
Balance sheet equation
Assets = Liabilities + Owner's Equity
Balance sheet
Financial report that presents a snapshot of the assets of the firm, and the claims upon those assets, at a particular point in time
Income statement
financial report that is a measure of the flows of business over a period of time expressed in terms of profit and loss
Cash flow statement
Specifies in detail how the cash on the balance sheet changes from period to period
There are _ steps to reading annual reports
seven
Maximize behavior by
happiness, profits, public awareness
____ are venues, physical or virtual, where buyers can come together to buy and sell products and services.
Markets
Markets are created by people interested in improving their own situation as they see fit and produce trades that both buyers and sellers agree to
True
Supply curve is ____ sloping and reflects the quantity of a good a producer is willing to supply at a price
upward
Demand curve is ____ sloping and reflects the quantity of a good that consumers are willing to buy at any given price
downward
Demand
At a very high price many consumers would be unwilling or unable to buy, whereas many would be willing to buy at very low prices.
Supply
The supply curve slopes upward because producers will be willing to sell more when the price they receive is higher
Equilibrium
The intersection of the supply and demand curve reflects the interaction of all the forces in the market for the particular good or service being examined
Factors that determine shape and position of demand curve
1. The level of income of consumers
2. The prices substitute goods or services
3. The prices of complementary goods or services
4. Tastes- the broad preference for a particular good or type of good.
Opportunity cost
The opportunity cost is the cost of the next best available use of those resources, i.e. the value you give up when you choose a particular use for some resource
Macroeconomics
provides tools and concepts that help us think about and predict: level of unemployment, rate of inflation, rates of economic growth, level of interest rates, policies governments pursue to influence these
Microeconomics
Focuses on understanding individual or firm-level choices: how much should our firm produce? what prices should we charge? how profitable will we be?
GDP equation
C+I+G+Trade
Fiscal policy
refers to the use of government expenditures and taxation to influence the level of aggregate demand
Monetary policy
determined by central bank - the federal reserve system
Policy is determined by the Board of Governors and the regional Federal Reserve Banks
Seven members of the board and five of the 12 presidents make up something called the Federal Open Market Committee
Two routes of Monetary policy
Changes in the level of interest rates in the economy, changes in the availability of credit to firms and individuals
Interest rates are the price of credit
True
If the Fed wanted to stimulate the economy by increasing aggregate demand, it would lower interest rates and increase the money supply.
True
Nominal rates
Real rate + expected inflation
the interest rate we observe in the market or see reported by the press
Balance of payments
a statistical record of all the cross-border transactions engaged in by the residents of a country
The current account balance
measures all the transactions involving goods and service trades and unilateral transfers or foreign aid
Ethical issues are usually concerned with
rights and duties, principles such as fairness, harms and benefits
There are usually two levels of ethical issues
Personal level, interpersonal or social level
Ethical relativism
the view that each person is the sole arbiter for right and wrong; it prevents us from reasoning all together
Principle of societal responsibility
a more modern view than the Carnegie ideas; view that business has an obligation to act in the interests of society
Successful marketing efforts focus on satisfying ____
customer needs
Market segmentation
dividing the full range of customers into groups based on key variables to the firm
Positioning
gives specific focus to a firm's strategic planning, delivering value to customers through tactical decisions
Four P's
Product, Price, Place, Promotion
Product
The value to the customers typically takes place in the form of a product or service. The tangible object is part of the overall product being offered. The larger offering, not just tangible, is the focus of marketing strategy and tactics in delivering value to customers.
Price
The price the customer pays for a product involves its purchase price in monetary units. Price represents the only direct control over revenues that the firm can yield
Place
Firms rarely single-handedly manufacture a good and take it to market, selling directly to the consumer. Instead, they rely on intermediaries in a marketing distribution channel for transport, stock, and redistribution of goods
Promotion
A great product will not sell unless a firm is able to communicate the product's value.
Investors
Individuals or institutions
Intermediaries
Firms that link issuers and investors. Banks, Investment banks, and Insurance companies
Issuers of securities (sellers)
Raisers of capital through the issuance of financial instruments, i.e. common stock
Valuation analysis is the core skill and is guided by five principles
1. Think like an investor
2. Invest when the intrinsic value of an asset equals or exceeds its cost
3. Sell securities when the cash received equals or exceeds the value of securities sold
4. Ignore options at your peril: they are pervasive and can strongly influence a decision
5. If you get confused, see principle #1
Time value of money
a dollar today is worth more than a dollar one year from now
Future values
future value of a dollar invested today. Investment ($) x(1+r)
Present values
today's value of some future value. ($) / (1+r)
Free cash flows
the value of the investment equals the discounted value of the future cash flows less the outlay amount
Weighted average cost of capital
a calculation of a firm's cost of capital in which each category of capital is proportionately weighted.
Four factors determine the extent to which an investment creates or destroys value:
1. the internal rate of return on investment
2. the investor's required rate of return
3. the reinvestment in the project: what percent of the cash thrown off you plow back into the project each year
4. The length of the project's life
The five C's of Credit
Cash flow: Is the firm's expected cash flow large enough to meet the debt payments
Collateral: If we have to foreclose on the loan, are there sufficient assets in the firm that we could sell to repay the loan?
Conditions: Do the current economic conditions favor timely debt payments?
Course: Is the use to which these funds will be put appropriate? Is the general strategy of this firm on course?
Operations management
encompasses the activities and processes by which the firm creates and delivers value
Capacity
maximum output a process can generate over a given period
Bullwhip effect
Without thoughtful management, variability and uncertainty propagate along a supply chain, creating a _____ effect of increasing impact along the chain.
The purpose of business is to create ____ for people
value
Strategy
defines the purpose, intent, and mission of the firm
Three levels of strategy
corporate, business, functional
Corporate strategy
Concerns firm's values, and its financial and nonfinancial goals
Competitive strategy
How a firm competes in a given industry and creates a valuable position in the industry
Functional strategy
Reinforce the firm's competitive strategy and define activities and processes to enable the firm to achieve the benefit of its competitive position
Two sources of superior value creation
Low cost, differentiation
Cost leadership
performing activities and processes in less expensive ways than competitors, while matching quality
Differentiation
delivering nonprice value for which customers are willing to pay and is more than simply offering a different or better product
Common-size statement
expresses each significant line in the income statement in terms of percentage of sales
Liquidity
how much cash the company has generated and what can be quickly converted to cash
Solvency
refers to the company's ability to meet its obligations
Efficiency
how well a company uses its assets and liabilities
Profitability
a company's ability to generate earnings compared to expenses
Terminal value
the final year of the forecast period is added to reflect the present value of all cash flows occurring thereafter
Ideation stage
develop an idea that has a reasonable chance of producing a positive business opportunity
Concept development stage
explores a range of possible product or service concepts designed to meet the identified customer need
Design and build stage
shifts the focus of the project into execution
Launch stage
the actual rollout of the product, typically over some ramp-up period and perhaps regional rollout pattern
A well planned portfolio of products and shared architecture help to balance ______.
trade-offs
Platforms
define the major groupings of products in a product line
Modules
allow companies to mix and match components and subsystems to produce variety with limited complexity
Differentiators
components of the product architecture that are difficult to imitate
Entrepreneurship
creating a new enterprise with resources, tangible or otherwise, that are in your control
Primary sources
those that exist within us: experiences, knowledge, and information that are personal
Secondary sources
experiences of other people and institutions, and often involve deliberate search among sources outside of our own self and experience
Bootstrapping
the strategy of using commonly available resources to break out of the vicious cycle