Journey Builder's Flow Control

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Last updated 1:02 AM on 6/24/26
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8 Terms

1
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Decision Split

Split on data that is already in ‘data extension’.

2
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Random Split

Split based on random number of subscriber in different segments.

3
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Engagement Split

Split based on subscriber’s behavior example open or clicks.

4
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Frequency Split

Split is based on Einstein activities on how often the subscribers receives emails

5
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Scoring Split

Split is based on email and push predictions by Einstein and who is more likely to engage and who is more loyal.

6
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Einstein STO

Split is Send Time Optimization to determine when is the best time to send an email.

7
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Join

Reconnect 2 or more paths back to one.

8
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Path Optimizer

Advance A/B testing for 2 - 10 paths.