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Cultural model as static
Cultural models are critiqued static representation of culture
cultures changes w time
does not take into account subcultures and their evolving nature —- nor the changes w globalization
and also, ignores the contextual factors like political systems
promoting stereotypes
national cultural models encourage stereotyping of someone from a particular culture (like that they possess a certain trait)
this b/c they are looking at everything broadly not for each individual community
subcultures
focuses on national boundaries to define and compare cultures — ignores cultures across boundaries, communities, and borders
diversifying experiences and values
transnational cultures
individuals who feel a stronger sense of belonging with a fellow subculture member in other countries than those who are not part of their culture
polyculturalism
alternative way to understand cultures - recognize that individuals often navigate multiple cultural influences due to global mobility, media consumption, and media interactions
—challenges the idea of homogenous national cultures bc you can interact with multitudes of cultures outside of your own
culturalism
a categorical conception in which individuals are shaped by one primary culture and the world’s cultural traditions are separate and independent