BUS 200 STUDY GUIDE - Chapter 13 (3) - Analyzing International Opportunities

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Last updated 6:04 AM on 10/8/26
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6 Terms

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Logistics

Management of the physical flow of products from the point of origin as raw materials to end users as finished products

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Market-Potential Index

Ranking of potential markets on their attractiveness using various national data

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Secondary Market Research

The process of obtaining information that already exists within the company or that can be obtained from outside sources

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Secondary data examples

WTO, International Monetary Fund, International Trade Administration

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Issues with secondary research

Availability of data, reliability of data, and comparability of data