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Social influence
the influence that occurs when an individual, group, or institution alters another’s thoughts, feelings, and/or behaviour through accidental, expressive, or rhetorical communication
3 levels of social influence (Kelman, 1958)
Compliance, identification, internalisation
Compliance
Weakest form of influence; an individual accepts influence because they want a favourable reaction or to avoid punishment/disapproval (temporary)
Identification
Occurs through the process of group identification; an individual sees themselves as similar/connected to the person or group, hence adopting their attitudes, values, or behaviours
Internalisation
Occurs because the new thoughts, feelings, and/o behaviours are rewarding and congruent with your own values (new attitude is useful/fulfils a need)
Obedience
Change in behaviour in response to an instruction from an authority figure
Milgram (1963)
Explored whether people would harm another person simply because authority told them to; subjects were teachers conducting tests on confederates, giving them increasing voltage as punishment for incorrect answers; at 150 volts the learner asks to stop, but the experimenter encourages the teacher to continue (65% delivered the full 450 volts)
Conformity
the process of changing one’s behaviour in response to group pressure (due to either informational or normative influence)
Informational influence
Taking cues from others around us to decide how to behave (e.g. difficult task, unfamiliar environment, etc.)
Normative influence
Taking cues from group norms to belong and be accepted in the group/avoid disapproval and exclusion
Line judgement task (Asch, 1951)
Determined whether people would knowingly give an incorrect answer to conform with the majority; participant is put in a room with four or six confederates and told they were doing a vision test. There were 18 trials, where the group was shown two cards (one with 3 diff lines, one with one line) and asked which comparison line was most likely the target line; all confederates gave the same wrong answer, and the participant answered last. Avg. subject conformed on 1/3 of the trials.
Factors affecting conformity (4)
Group size, unanimity, culture, deindividuation
Antisocial behaviour
intentional and harmful behaviours towards another person, property, or common good (negatively valued by society, may result in reward, includes withholding help)
Factors affecting antisocial behaviour (5)
Diffusion of responsibility, audience inhibition, social influence, cost-benefit analysis, groupthink
Diffusion of responsibility
individuals within a group feel decreasingly responsible or accountable to act as group size increases
Audience inhibition
when performance decreases when in the presence of others due to fear of evaluation (also depends on your sense of competence)
Types of social influence (4)
Social norms, direct teaching, modelling, reinforcement
Cost-benefit analysis
Social interactions are viewed as exchanges; we aim to enter exchanges which have greater rewards than costs
Groupthink
When the desire for group consensus overrides rational consideration of alternatives , because those with dissenting opinions are vilified/pressured to conform.
Bystander effect
When the presence of multiple bystanders inhibits each person’s tendency to help, largely due to comparison or social responsibility
Factors influencing the bystander effect (3)
Similarity, gender, group size and unanimity
Smoke filled room (Latane & Darley, 1968)
Tested whether the number of bystanders affected how quickly someone helped; participants sat in a room filling out a questionnaire when smoke started to fill the room (alone they reported the smoke 75% of the time, while in a room with 2 passive confederates it was reported 10% of the time)
Prosocial behaviour
When a person selflessly does something to help somebody else with little regard for their own self-interest or personal safety (valued positively by society)
Factors influencing prosocial behaviour (4)
Reciprocity, social responsibility, personal characteristics, altruism
7 steps in psychological research
Identify research issue, develop exact question/hypothesis, choose research design and method, collect data, analyse data, interpret data, report findings
Scientific methods
Involve a systematic approach to planning and conducting research
Non-scientific methods
Not systematic, can be testimonials, opinions, common sense, or intuition
Experimental methods
Determine the relationship between an IV and DV by manipulating one or more IV
Non-experimental methods
Don’t involve the manipulation of variables, instead they observe variables in the world around us and note their relationships (e.g. case study, observational study)
Directional hypothesis
population, IV and DV, direction, measurement
Evidence based conclusion (4)
Description of data, importance of results, reference to theory and evidence, hypothesis supported?
Subjective quantitative methods
Likert scales, rating scales, checklists
Subjective qualitative methods
Observational tools, interviews
Objective quantitative
Physiological measures (e.g. heart rate, blood pressure)
Placebo effect
When participant behaviour changes because of expectation of treatment
Minimising effect of extraneous/confounding variables (5)
random allocation, use of a placebo, single blind procedure, double blind procedure, standardised procedure
Validity
The extent to which a test measures what it intends to measure
Internal validity
Control over extraneous variables
External validity
How well the findings apply to real world contexts
Reliability
The extent to which a test provides consistent results across time and across individuals
Test-rest reliability
Does the test produces consistent results across time?
Inter-rater reliability
Does the test produce consistent results across people?
Role of ethics committees
To approve and monitor the conduct of psychological research
Participant rights in psychological research (5)
Right to protection from harm, informed consent, voluntary participation/withdrawal rights, confidentiality, privacy
3 Rs of animal research
replacement, reduction, refinement
Name, year 3 levels of social influence
Kelman (1958)
Name, year Shock treatment/obedience study
Milgram (1963)
Name, year Smoke filled room
Latane and Darley (1968)
Name, year Line judgement task
Asch (1951)
Nervous System
A biological system that receives information via sensory pathways, processes it via the central nervous system, and coordinates responses via motor pathways.
Central Nervous System (CNS)
Consists of the brain and spinal cord
Peripheral Nervous System (PNS)
Consists of all nerves outside the CNS, including cranial and spinal nerves; it serves as communication lines between the CNS and the rest of the body.
Somatic Nervous System
Division of the PNS that transmits information from sensory receptors toward the CNS and carries motor messages to skeletal muscles to enable voluntary movement.
Autonomic Nervous System (ANS)
Division of the PNS that regulates involuntary functions
Sympathetic Nervous System
Branch of the ANS that prepares the body to respond to threats (fight or flight)
Parasympathetic Nervous System
Branch of the ANS that returns the body to a resting state and achieves equilibrium of arousal (rest and digest)
Hindbrain
Medulla oblongata, cerebellum
Medulla
Part of the hindbrain responsible for autonomic functions such as breathing and heartbeat (nerves of the spinal cord connect to the brain)
Cerebellum
Part of the hindbrain that coordinates movement and balance
Midbrain
Reticular formation
Forebrain
hypothalamus, thalamus, cerebral cortex
Hypothalamus
A part of the forebrain that regulates body systems and maintains homeostasis.
Thalamus
Located in the forebrain and filters sensory information
Cerebral Cortex
Outer layer of the brain which is involved with information processing (frontal lobe, parietal lobe, occipital lobe, temporal lobe)
Corpus Callosum
Connects the left and right hemispheres, allowing them to communicate
Neuron
A specialized cell that receives, processes, and transmits information within the nervous system using electrical and chemical signals.
Dendrites
Extensions of a neuron that receive incoming information or signals from other neurons.
Soma (Cell Body)
Contains the nucleus and maintains the cell's life processes.
Sensory Neurons (Afferent)
Receive information from the external environment and internal body to transmit it toward the CNS.
Motor Neurons (Efferent)
Transmit messages away from the CNS to muscles, glands, and organs to initiate a movement or response.
Interneurons
Provide rapid neural links between sensory and motor neurons (reflex arcs)
Action Potential
An electrical charge that travels along the axon, initiated when charges reach a certain threshold
Electrochemical Process
action potentials and neurotransmitters
Synapse
Allow the release of neurotransmitters which moderate neural communication
Dopamine
Pleasure neurotransmitter
Serotonin
Mood neurotransmitter
Adrenaline
Fight or flight neurotransmitter
GABA
Calming neurotransmitter
Glutamate
Memory neurotransmitter
Endorphins
Euphoria neurotransmitter
Reuptake
When excess neurotransmitters are reabsorbed in the pre-synaptic neuron
Developmental stages (6)
infancy (0-18 months), childhood (18 months-12 years), adolescence (12-20), early adulthood (20-40), middle age (40-65), old age (65+)
Cognitive development
The emergence of the ability to think, understand, and apply logic
Neural plasticity
The brains ability to respond to change and experience
Stages of developmental plasticity (5)
proliferation, migration, synaptogenesis, synaptic pruning, myelination
Proliferation
Production of new neurons from stem cells
Migration
New cells move to final destination in the body
Synaptogenesis
Creation of connections between neurons by synapse formation
Synaptic pruning
Connections that aren’t useful are removed
Myelination
Axons are insulated with myelin, speeding up transmission
Adaptive neuroplasticity
Changes in the brain that occur in response to experience (functional of structural)
Piaget’s theory
1936
Schemas
A persons collection of related concepts or situations
Assimilation
Adding new information to a pre-existing schema
Accommodation
Adjusting a pre-existing schema to account for inconsistencies between schema and new information
Equilibrium
When schemas successfully explain past experiences and predict new experiences
Disequilibrium
When there are errors in a schema that don’t account for new information
Extraneous variables (definition)
Any variable with an unwanted effect on the DV
Extraneous variables (5)
placebo effect, experimenter effects, participant variables, environment, demand characteristics
Confounding variable
Uncontrolled variables that have affected the DV