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What purposes do emotions serve?
Brief, specific, subjective psychological and physiological responses Facial expressions Physiological expressions Help people meet goals - many of which are social Help us interpret our environment Prompt us to act Enable us to respond effectively to specific challenges and opportunities we face
What are the six universal emotions? What does it mean that they are universal?
Happiness Surprise Sadness Anger Disgust Fear All humans have the same facial muscles and express emotions similarly across cultures
What are the cultural differences in the expression of emotions? Give examples
Cultures differ in the emotions they value or idealize - associated with cultural values US (value independence) - excitement East asian countries ( value interdependence, harmony)- calmness and contentment
harm/care fairness/cheating loyalty/betrayal authority/subversion purity/degradation extreme liberals rely on harm and fairness, and conservatives rely moderately on all 5
Affective forecasting
predicts future emotions, such as whether an event will result in happiness or anger or sadness, and for how long People are bad at affective forecasting because of IMMUNE NEGLECT
Immune neglect
tendency to underestimate our resilience during negative life events
Focalism
tendency to focus on only one aspect of an experience or event when trying to predict future emotions
Our memories of emotional events are shaped primarily by how intense the experience was at its highest point and how it felt at the very end, while the length of the event matters very little.
Cultural rules that govern how, when, and to whom people express emotion
The general gender pattern of emotional reporting—where women report experiencing and expressing more powerless emotions (such as sadness and fear), and men report more powerful, antagonistic emotions (such as anger)—is universal, with only minor variations tied to a country's gender empowerment level
Atheltes who are blind vs. not blind showed the same facial expressions after winning and after losing, even though they had never seen another person's emotional expression
Focal emotions - emotions that are especially common in a given culture Mexico-pride Tibet-kindness Japan-modesty Interdependent cultures-shame and embarrassment
Module 6, Chapter 7
Attitudes, Behavior, and Rationalization
When we behave in a way that is inconsistent with preexisting clear, important attitudes and there are clear reasons to feel uncomfortable and aroused
Psychological discomfort or anxiety a person feels after making a hard choice between multiple appealing options
Used when people may be unwilling or unable to report their true feelings or opinions
Free choice If behavior is chosen freely Insufficient justification If there is a low incentive for performing a counterattitudinal behavior Negative consequences ( someone is negatively affected by your behavior) Foreseeability
Small payments create high cognitive dissonance and lead people to change their actual attitudes to match their behavior, while large payments create low cognitive dissonance and prevent attitude change.
People come to know their own attitudes by looking at their behavior and the context in which it occurred and inferring what their attitudes might be when we don't have a clear, solidified attitude, or when the attitude isn't important
a person experiences mental discomfort or tension because their behavior conflicts with a pre-existing, firmly held belief or attitude
When is self-perception theory in action?
when a person has no strong or established prior attitude about something, so they look back at their own behavior to figure out how they feel
Children who refrained from playing with the toy under a mild threat (e.g., the experimenter saying they would be "mildly annoyed") had low external justification for their behavior. Because the threat wasn't scary enough on its own to explain why they didn't touch the toy, they faced a strong internal contradiction ("I want to play with it, but I am not playing with it").
Psychological tendency to overvalue an outcome or goal simply because you worked hard or suffered to achieve it
Cognitive dissonance and its associated negative affect can be generated by a cognitive discrepancy alone, even when no negative or aversive consequences occur. Dissonance exists to facilitate effective, unconflicted behavior
Making a final commitment to a decision instantly and significantly increases a person's confidence in that choice.
Module 7, Chapter 8
Persuasion
Peripheral route
not motivated or not able to think carefully about the message (low elaboration)
Central route
the issue is knowledgeable and relevant
What role do attention, motivation, and ability play in persuasion?
What is the sleeper effect?
Messages from unreliable sources tend to be rejected initially, but over time become accepted The sleeper effect typically only occurs if the unreliable source is known after reading the message, not before
Attractiveness-More attractive people are more persuasive
halo effect Certainty-fear, age Credibility - Is the source reliable or not? Credible sources have both expertise and trustworthiness Experts are more persuasive
Scares people to get the point across and influences them to stop, e.g., smoking → causes people to tune out the message, resulting in a lack of persuasion → Fear only works when concrete instructions accompany fear
Age - young people are more persuadable than old people (Sears, 1986) Mood - a negative or positive mood increases persuasion Need for cognition (Cacioppo et al., 1982) - the degree to which someone thinks deeply about things High NFC people are persuaded by central cues Low NFC people are persuaded by peripheral cues
a psychological concept proposed by Pablo Briñol and Richard E. Petty that states thoughts become more influential on judgments, attitudes, and actions when people feel confident in them
selective attention - People seek out and tune into information that supports their pre-existing attitudes People avoid and tune out information that contradicts their pre-existing attitudes
Individualistic - Appeals focused on personal benefits, unique identity, individual freedom, and self-improvement are most effective. Collectivistic cultures - Appeals emphasizing group consensus, family well-being, shared duty, and community reputation work best.
Thinking about an issue tends to produce more extreme, resistant attitudes When you are free to think about something, you naturally think about the arguments you already know – this will reinforce your current attitude