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Mental Age
A measurement of a person's intellectual performance compared to the average performance of children at a particular age.
the age at which children of average ability can perform certain tasks
Ex: A 7-year-old who performs like the average 9-year-old has a mental age of 9.
Coca-Cola was taken to court because the government argued that the caffeine in the drink was harmful. Psychologist Harry Hollingworth conducted research to investigate the effects of caffeine on human performance. No negative effects were found.
Showed that companies could fund research without influencing the results.
Proved psychologists could work in applied psychology while maintaining their professional integrity.
Demonstrated how experimental psychology could be used in real-world settings, not just universities.
What was the significance for psychology of the Coca-Cola trial and Harry Hollingworth’s research?
Not enough job opportunities in academia
psychologists had to enter other industries to escape poverty
applied psychology had mass appeal
public school enrollments were increasing dramatically
Psych was able to apply methods to education
What persuaded psychologists to apply their expertise to problems in education?
Interested in psychology as a result of his own experiments with drugs
What provoked James McKeen Cattell's interest in psychology?
interested in Galton’s work in eugenics
Argued for the sterilization of delinquents and “defective persons”
Argued for offering incentives to healthy, intelligent people so they would intermarry
What were Cattell’s opinions of eugenics? Who did he believe should be sterilized?
Mental tests measured basic motor skills and senses rather than intelligence
dealt primarily with elementary sensorimotor measurements
What did Cattel’s mental tests primarily deal with?
used more complex measures than Cattell
believed that assessing cognitive functions would provide a more appropriate measure of intelligence
measured three cognitive functions: judgment, comprehension and
reasoning
How did the Alfred Binet tests differ from previous mental tests? What did they each focus on?

a number representing a person’s intelligence
formula: mental age divided by chronological age, multiplied by 100
What is intelligence quotient (IQ)? And what is the formula?
Henry Goddard
Translated test from French
Who translated and introduced the Binet intelligence test to American psychologists?
to persuade people that psychology was just as legitimate, scientific, and essential as the more established sciences
What was the purpose of adopting metaphors from medical and engineering terminology?
He was a vocal critic of IQ tests and results because they indicated that blacks and immigrants had less intelligence than whites.
demonstrated the importance of environmental factors, including educational opportunities and social conditions, in explaining differences in test performance.
Who is Horace Mann Bond? Why is he so important? What did he do?
Florence L. Goodenough : Developed the Draw-a-Man Test, which attempted to measure children's intellectual development by having them draw a human figure.
Psyche Cattell : Developed the Cattell Infant Intelligence Scale.
What contributions did Florence L. Goodenough and Psyche Cattell make to the testing movement?
He treated learning and behavioral problems in school children
now called school/educational psychology
What is Lightner Witmer's "clinical psychology" known as today?
physical problems, genetics, and environmental factors
What did Witmer attribute behavioral and cognitive disorders to?
World War II created a large need for psychologists to help soldiers and veterans experiencing psychological problem
The Army created training programs to prepare hundreds of clinical psychologists to treat military personnel.
The VA funded graduate programs and paid tuition for those willing to work for the VA
New type of patient: adult w/ emotional problems
How did WWII and the VA changed clinical psychology?
applied psychology to advertising, business, and employee selection.
He studied how psychological principles could make advertising more effective and help businesses select workers.
How did Walter Dill Scott contribute to the field of IO psychology?
they often do not act rationally, they can be easily influenced
What did Walter Dill Scott argue in terms of consumers?
World War I
IO psych grew in popularity and importance.
Scott evaluated the job qualifications of 3 million soldiers.
This showed the military how useful psychology could be.
World War II
Psychologists helped test, screen, and classify military recruits.
Psychologists improved how soldiers were selected and trained.
Engineering psychology grew as a result.
Engineering psychologists worked with weapons designers to make sure equipment matched human abilities and limitations.
How did the World Wars impact IO psychology?
Researchers discovered that productivity was influenced by social relationships, attention, group dynamics, and workers' attitudes, not just physical working conditions.
encouraged the human relations movement in industrial psychology.
How was industrial-organizational psychology affected by the Hawthorne studies?
Promoted studying the time and movements involved in tasks to make work more efficient.
Was one of the first to use videos to study how people moved while working.
Faced discrimination because she was a woman
Applied her ideas to both workplaces and everyday home life.
Ex: Refrigerator door shelves to help organize items more efficiently.
What contributions did Lillian Moller Gilbreth made to IO psychology?
applied areas such as clinical, industrial, and forensic psychology
What areas of psychology did Hugo Munsterberg did research in?
During the Great Depression of the 1930s, psychology faced criticism:
People believed psychologists were failing to solve problems.
Industrial psychologists were blamed for problems in businesses.
Public interest in psychology decreased.
How did economic forces influence the development of applied psychology?
Tropism
Loeb’s theory of animal behavior based on an involuntary forced movement
An animal’s reaction to a stimulus is direct and automatic (consciousness is not necessary)
An automatic movement or response of an organism toward or away from a stimulus.
Connectionism
Thorndike's theory that learning happens by forming connections between stimuli and responses.
Trial and error learning
Learning by trying different behaviors until one works.
Law of effect
Behaviors followed by satisfying results are more likely to happen again, while behaviors followed by unpleasant results become less likely.
Law of exercise
Connections between stimuli and responses become stronger through practice and repetition.
Conditioned reflexes
Learned automatic responses that occur when a previously neutral stimulus becomes associated with another stimulus.
ex: pavlov dog salivating
Associated reflexes
learned reflexes created by associating one stimulus with another, often studied through observable movements.
ex: a buzzer sounded at the time of the shock soon brought about by itself the withdrawal of
the finger.
He rejected them
What were John Watson’s views on mentalistic concepts and the concept of consciousness?
animal psychology
What was the most important antecedent of Watson’s behaviorism?
Margaret Floy Washburn: wrote “The Animal Mind”
Who wrote the first comprehensive overview of animal psychology? What was the title of the textbook?
State legislators and university administration did not consider the field to have any practical value or future for that psychology
Why was Animal Psychology a difficult profession?
Hans answered correctly when the questioner knew the answer/ was visible.
And poorly when the questioner did not know the answer/not visible
Conclusion: Hans was not solving math problems; He was conditioned to respond to small, unconscious body movements and facial cues from people.
What happened in Oskar Pfungst’s experiment with Clever Hans?
Thorndike placed a food-deprived cat in a box to test how long it would take for the cat to activate the lever to be fed.
responses were random at first, but eventually less when they learned and escaped faster.
What happened in Edward Thorndike’s puzzle box experiment?
was on subjective ideas;
switched to objective and quantifiable physiological events
Example of topic: glandular secretions and muscular movement
What did Ivan Pavlov’s work help shift psychology’s emphasis to?
Designed a three story research building w/ extra thick windows, and double steel airtight doors
The floors of the building were supported by steel girders set in sand
The building was surrounded by a straw-filled moat
The building also eliminated temperature changes, odors, vibrations, and extraneous noises
Did this to eliminate outside influences affecting his results
Describe Pavlov’s “Tower of Silence” and how it helped keep his research objective
unconditioned stimulus: something that naturally causes a reaction.
ex: Food
US
Unconditioned response: The natural reaction to the stimulus
ex: Dog salivates when seeing food.
UR
conditioned stimulus: Something that becomes associated with the natural stimulus through learning
ex: bell
CS
conditioned response: The learned reaction to the conditioned stimulus
ex: Dog salivates when hearing the bell
CR
Conditioned stimulus (bell) is paired with the unconditioned stimulus (food)
After many pairings, the dog learns to associate the bell with food.
Eventually, the dog salivates just from hearing the bell, even without food.
What are the main steps in a typical Classical conditioning experiment
reinforcement
something that increases the likelihood of a response
necessary for learning to take place
simultaneous discovery with Pavlov
discovered knee jerk response
no one seemed interested and his research findings were eventually ignored
E. B. Twitmyer
found that reflexes could be triggered by the original stimulus or by something associated with it through learning
What did Vladimir Bekhterev’s research regarding Associated reflexes show?
Functionalism was more objective than previous schools
Applied psychology had little use for consciousness and introspection
What was the influence of functionalism on behaviorism?
Behaviorism
Watson’s science of behavior:
dealt solely with observable behavioral acts and objective terms.
Conditioned reflex method
Studying learning by observing how a neutral stimulus becomes capable of producing a learned response.
Verbal report
Using what a person says as objectively observable verbal behavior
(used instead of introspection)
Law of mass action
The more brain (cortical) tissue a person has, the better or more efficiently they can learn.
Principle of equipotentiality
the idea that one part of the cerebral cortex is equal to another in it’s contribution to learning.
The little albert experiment
Albert was shown a white rat.
A loud, frightening noise was made when the rat appeared.
The rat and noise were paired repeatedly.
Eventually, Albert became afraid of the rat even without the noise.
Albert developed a conditioned fear response.
adult fears, anxieties, and phobias are conditioned emotional responses that were established in infancy and childhood and stay with us throughout our lives
What conclusions can be made from the Little Albert experiment?
Psychic or mental concepts have no value for a science of psychology
Argued for the acceptance of animal psychology
Wanted behaviorism to be of practical value; applied to the real world as well
What were some of John Watson’s ideas about the development of Behaviorism?
Watson’s program was not embraced immediately or universally
what were the reactions to Watson’s program?
Observation with and without the use of instruments - Watching and recording behavior.
Testing methods - Measuring responses under controlled conditions.
The verbal report method - treating people's spoken responses as observable behavior rather than introspection.
The conditioned reflex method - Studying learned responses through conditioning.
What were Watson’s methods of Behaviorism?
it is stimulus substitution
How did Watson describe conditioning (in terms of the Conditioned reflex method)?
now focus on objective methods along with the elimination of introspection.
subjects became less important
They no longer observed, instead they were observed by the experimenters
The experimenters were the observers who established the experimental conditions and recorded the subject’s responses
What were some changes in the nature and role of the subject in behaviorism (in terms of psychological labs)
objective, complex responses like writing, dancing or building a house
involves an organism moving around/taking action to achieve a goal and change its surroundings.
what are Acts? (know the definition and what they involve)
Implicit responses
happen inside organism
ex: Visceral movements, glandular secretions, and nerve impulses
explicit responses
overt and directly observable responses
ex: jerking away from heat, blinking from a puff of air, saying “ouch”
accepted them initially but later rejected them
believed that behaviors that seemed instinctive were really socially conditioned responses
How does Watson explain instincts?
believed that emotions were nothing more than physiological responses to specific stimuli
How does Watson explain emotions?
Fear - produced by loud noises or sudden loss of support
Rage - produced by restriction of body movements
Love - caused by caressing the skin or by rocking and patting
All other emotional responses are compounded from these basic emotions through the conditioning process
What three fundamental unlearned emotional states did Watson suggest infants show?
demonstrated Watson’s theory of conditioned emotional responses.
Watson concluded that all adult fears, aversions, and anxieties likewise are conditioned in early childhood.
How the studies of Albert and Peter support Watson’s ideas on the role of learning in emotion
Mary Cover Jones:
study with three-year-old Peter, who already
showed a fear of rabbits
Who was the first person to successfully eliminate the fear response through conditioning?
Believed thinking was a form of implicit motor behavior
particularly involving subtle or internal speech-related movements.
He argued that thought could be understood through bodily responses rather than through an independent, unobservable mind.
Watson’s view on Thought Processes were:
Believed behavior could be controlled and changed rather than being determined by myths or traditions.
Offered people a new way of understanding behavior instead of relying on old beliefs.
Believed childhood experiences and environment strongly shape behavior.
Thought inherited traits (genetics) played a smaller role than the environment.
why was Behaviorism popular ?
Proposes sweeping revision
Blatantly attacks the existing order
Suggests that the earlier version of the truth be discarded
Is said to have omitted important components
What were some criticisms of Watson’s Behaviorism?
believed that you needed introspection and consciousness to determine the meaning of a subject’s response or the accuracy of speech behavior
questioned Watson’s tenet that human behavior is fully predetermined
what were some of William Mcdougall’s arguments/beliefs in his debate with Watson?
Made psychology more scientific and objective.
Replaced older ideas about studying the mind.
Watson is recognized as the founder of behaviorism.
Other psychologists built on his ideas.
His work helped shape modern psychology.
What were the contributions of Watson’s behaviorism?
Operationism
The idea that scientific concepts should be defined by the specific procedures used to measure or observe them.
Purposive behaviorism
Edward Tolman's approach that behavior is goal-directed and purposeful, even though it can be studied objectively.
Intervening variables
Internal factors that help explain the relationship between a stimulus and a response.
Examples: Hunger, expectations, motivation.
Sign gestalts
Tolman's term for learned expectations about the relationship between environmental cues and outcomes.
Example: A rat learns that a particular path leads to food.
Cognitive maps
a pattern of sign gestalts (Mental representations of an environment that help an organism navigate)
This pattern is what the animal learns, it learns a map of the maze not just a set of motor habits
Hypothetico-deductive method
Creating a theory, developing predictions from it, and testing those predictions through experiments.
Law of primary reinforcement
idea that learning is strengthened when a response is followed by reduction of a biological drive, such as hunger or thirst.
Habit strength
The strength of a learned connection between a stimulus and a response.
Operant Conditioning
Learning in which behavior is influenced by its consequences, such as reinforcement or punishment.
the behavior of the rat in the skinner box is instrumental in securing the
stimulus or food
an attraction featuring trained animals performing unusual behaviors.
established by Keller and Marian Breland
what was the IQ Zoo and who established it?
Watson's Behaviorism (John B. Watson) - Observable stimulus-response behavior
Neobehaviorism (Edward Tolman, Clark Hull, B. F. Skinner) - More systematic learning theories, experiments, and explanations of behavior
Sociobehaviorism (Albert Bandura, Julian Rotter) - Social learning, expectations, and cognitive influences on behavior
What are the three stages of behaviorism, the major psychologists involved in each, and the major ways each differed from the others?
environmental stimuli
physiological drives
heredity
previous training
age
what were the 5 independent variables that Edward Tolman believed caused behavior?
Simple observation
systematic controlled observation
experimental testing of hypotheses
Hypothetico-deductive method
what methods did Clark Hull consider useful?
primary drives
associated with innate biological need states and are vital to the organism’s
survival
ex: Hunger, Thirst, Temperature regulation, Fatigue/sleepiness, sexual reproduction and pain-relief
environmental stimuli associated with the reduction of primary drives and so may become drives themselves.
secondary drives
Learned motivations that develop through experience.
avoiding food that makes you sick
primary reinforcements
Things that naturally satisfy biological needs.
the reduction of a primary drive
ex: Food, Water, sleep, sex
secondary reinforcements
“Conditioned reinforcers” - Things that become reinforcing through learning and association with other rewards.
ex: money, grades, tokens
his system of psychology reflected his own early life experiences
According to his view: life is a product of past reinforcement
what was B.F. Skinner’s life a product of?