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Pareidolia
tendency to perceive meaningful patterns in random or ambiguous stimuli
Our brains interpret sensory info and use familiar patterns and expectations to make sense of what we see
Why Pareidolia occurs
Sensation
the physical process in which sensory organs detect stimuli and convert them into electrical signals the brain can process aka transduction
ex: your eyes detect light reflecting from a dog
Perception
the psychological process of organizing and interpreting sensory info to understand what we experience
ex: your brain recognizes that the object s a dog
absolute threshold
the minimum amount of stimulation needed to detect a stimulus 50% of the time
ex: the quietest sound you can hear about half the time
difference threshold
the smallest difference between two stimuli that you can detect 50% of the tine
ex: the smallest increase in mus
Weber’s Law
the larger original stimulus, the larger the difference must be fir you to notice a change
unattentional Blindness
the failure to notice an unexpected object or event because your attention is focused on something else.
Occurs because attention has limited capacity. Focusing on demanding tasks makes us less likely to notice unexpected events
Bottom Up Processing
perception begins with individual sensory details, which are combined to form a complete interpretation
Top-Down Processing
past experiences, knowledge, and expectations influence how we interpret new info
The same stimulus can be interrupted differently depending on the situation, what we expect, or what we are paying attention to
How context affects perception:
Visual illusions
our brain can misinterpret visual info, such as perceiving two equal length lines as different lengths because of the arrows at their ends
Auditory Illusions
our interpretations of sound can different from physical signal
occurs when what you hear doesn’t match the sound stimulus because your brain is filing in the sound difference
ex: the sheperd tone creates the impression of a continuously rising pitch
pupil
regulates amount of light that enters eye by contracting (in bright) and dilating (jn dim light)
Lens
focuses light on to retina
Retina
layer at the back of the eye where light is converted into electrical signals
rods
help us see when its dim
very sensitive to light
can’t distinguish color
peripheral retina
cones
help us see color and fine detail in brighter light
central retina
Trichromacy Theory
we have three types of cones that respond preferentially to red, green, and blue wavelength
S-cones = short wave length (blue)
M-Cones = medium wavelength (green)
L-cones = long wavelength (red)
opponent process theory
builds on trichromacy theory but explains that colors are seen in pairs
red and green
black and white
blue and yellow
Smell
olfaction
taste
gustation
odorants
may have specific receptions - send info through plate in the skull, so head trauma can cause temporary anosmia
pain
nociceptor
touch
somatosensation
multimodal perception
occurs when info from multiple senses combine to influence one perpetual experience
supperadditive effect of multi-sensory integration
combined sensory info can produce a stronger response than the sum of reasons to each sense individually
principle of inverse effectiveness
additional sensory cues tend to provide greater benefits when the original single-sense info is weak
sensory memory
briefly holds incoming sensory info; very short duration; large amount of
short-term/working memory
holds and works with info you are currently using; limited capacity and brief duration without rehersal
long-term memory
stores info for later use; can last from days to a lifetime; very large capacity
Ionic memory and echoic memory
types of sensory memory
ionic memory
brief visuals memory
echoic memory
brief auditory memory
explicit memory
declarative
conscious memory for facts and events
implicit memory
non-declarative
memory expressed through performance without necessarily consciously remembering the learning experience
episodic memory
memory for specific events or experiences
semantic
general knwoledge facts and word meaning
procedural
memory for perform skills and actions
autobiographical
memories of events across your own life
collective
stories and memories shared by a group and passed between generations
consolidation
neural changes help stabilize memory mover time
chuncking
grouping seperate pieces of into into meaningful units to make them easier to remember
encoding
taking in and learning info
storage
maintaining info over time
retrieval
accessing stored info
connect new info to prior knowledge
use mental imagery
make info distinctive
use mnemonics
practice retrieval
how to create stronger long term memories
mnemonic devices
a memory aid that makes info easier to remember
Method of Loci
works well because it connects info to familiar locations and distinctive mental images, creating meaningful retrieval cues
retrieval cue
a hint that helps you access a memory
encoding specificity principle
retrieval cues work best when they overlap with how the info was originally learned33
context dependent memory
remembering many improve when you are in the same environment where you learned something
available vs accessible memories
available info is stored; accessible info is what you currently retrieve
recognition
identifying the correct answer from choices
recall
producing info from memory without being given the answer choices
testing effect
retrieval practice strengthens later retrieval. Ex: answering practice questions can help you remember info better than simply reading it
Cue overload
a cue becomes less effective when it is connected to too many memories; more distinctive = more helpful
flushable memories
vivid memories of emotionally significant or distinctive events
can feel clear and detailed
may form because of an event is surprising or emotionally important
are not necessarily more accurate than ordinary memories
confident in a memory does not guarantee that it is correct
Anterograde Amnesia
Difficulty forming new long-lasting declarative memories after brain injury or the onset of the condition
Retrograde Amnesia
difficulty retrieving memories from before the onset of the condition
encoding failures → we’re distracted; not paying attention to specific details
decay over time → passage of time makes things harder to remember; rehersal
degradation/disruption →memory traces need to be consolidated; brain damage/physical trauma/medical conditions
retrieval failures → interferences
Why we forget stuff
Proactive interference
old info interferes with learning of remembering new info
retroactive interference
new info interferes with remembering older info
Forgetting helps prevent irrelevant details and associations from overwhelming us. It allows us to focus on useful info instead of remembering every detail of every experience
Why can forgetting be adaptive?
Eyewitness Testimony
not always accurate and can contribute to wrongful convictions
misinformation effect
occurs when info introduced after an event changes a person’s memory or what happened
can come from leading questions, conversations with other witnesses, info encountered after event
schemas
mental templates based on expectations and prior knowledge
helps us process familiar situations efficiently, but can also cause memory errors because we may remember what we expected to see rather than what was actually present
false memories
memories of events or details that did not actually happen as remembered
poor viewing conditions
stress during event
to little time to see the person
a long delay before identification
identifying someone from different racial group
Common eyewitness identification errors
Faulty memories and mistaken identification can cause innocent people to be accused or convicted
How can memory impede justice?
H.M
Demonstrated that forming new declarative memories can be impaired while motor-skill learning remains possible
Simon Reinhard
Demonstrated how trained mnemonic techniques can greatly improve memory perfomance
social psychology
studies how the presence of other people affects our thoughts, feelings, and behaviors
social psychologists
focus on how behavior is influenced by both the person and their situation. Instead of assuming someone acts a certain way because of their personality, they consider the circumstances, relationships, culture, and social expectations affecting that person
Kurt Lewin
German-America psychologist who turn psych from theory to science you can apply in real life
Behavior= a person x environment
we can’t understand someone’s behavior without looking at the person and the situation
unfreeze, change, refreeze theory
Social Cognition
how we perceive others
channel factor (nudge)
a small feature of a situation that makes a behavior easier or more likely.
A nudge encourages a particular behavior without necessarily forcing someone to do it
Attribution
explaining the cause of someone’s behavior
Internal/personal/dispositional attribution
explaining behavior through a person’s traits, personality, motives, or character
external/situational attribution
explaining behavior through circumstances or the environment
fundamental attribution error
the tendency to explain other people’s behavior through their personality while overlooking situational influences
cognitive dissonance
mental discomfort people feel when holding 2+ conflicting beliefs, ideas, values, or when their actions conflict with their beliefs
Introversions vs Extroversions
intuition vs sensing
thinking vs feeling
judging vs perceiving
uses categories that are too rigid
results are inconsistent
it overlooks situational influences
may not represent jung’s original ideas accurately
Criticisms of the Myers Briggs Type indicator
Subjective interpretations
multiple explanations
limited certainty
asks people to create stories about ambiguous pictures
Criticisms of thematic Acception Test
Levels on analysis
Cultural/environmental
relationship/groups
thoughts/feelings/perception
physiology
chemistry/dna
Areas of social psychology
Attraction
attitudes
peace and attitude
social influence
social cognition
need to belong
the human desire to form and maintain meaninful relationships with others
schemes
organized mental models or expectations about people, objects, situations, or events
heuristics
are mental shortcuts that help us make judgments quickly
chameleon effect
unconscious mimicry of another persons behaviors (postures, mannerisms, expressions) to foster rapport and liking
implicit bias
evaluation/preference that we have without conscious awareness
explicit bias
conscious and intentional evaluations/beliefs
Social Influence
conformity
obedience
persuasion
reciprocity
prejudice
attitude or belief towards members of a group based on stereotypes or generalizations
discriminations
a behavior/action that treats people unfairly because of their group membershop
they want to fit in, avoid judgment, or believe others know the correct to act
Why do people conform?
informational conformity
doing what others do because you think they know more than you
normative conformity
doing what others do to feel accepted/fit in
deindividuation
lack of self awareness due to anonymity/getting lost in the crowd
Milgrams Experiment
obedience
participants believed they were taking part in a learning and memory experiment
they were assigned the role of a “teacher” and instructed to give a “learner” increasingly strong electric shocks for incorrect answers
the learner was actually a confederate and received no shocks
the experiment encouraged participants to continue, even when the learner protested
65% of participants in the basic experiment continued to the maximum setting of 450 volts