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Market Structure
The organization of a market, based mainly on the degree of competition. There are four basic market structures.
Market Power
The ability to influence prices--usually by increasing or decreasing the supply of goods.
Perfect Competition
A market structure in which many producers supply an identical product. This is the most efficient structure, with prices set by supply and demand.
Commodity
A product that is exactly the same no matter who produces it.
Price Takers
Producers who must accept, or take, the market price for their product.
Transaction Costs
The costs of shopping around for the best product at the best price.
Barriers to Entry
Obstacles that can restrict access to a market and limit competition.
Start-Up Costs
A barrier/the initial expense of launching a business.
Consumer Sovereignty
In a purely competitive market, the consumer is king.
Imperfect Competition
Any market structure in which producers have some control over the price of their producers.
Monopoly
A market structure in which a single producer supplies a unique product that has no close substitutes.
Price Setters
They can set a price for a product without fear of being undercut by competitors.
Trusts
Combinations of firms, that worked together to eliminate competition and control prices.
Antitrust Laws
Laws that prevent monopolies and promote competition and fairness.
Public Franchise
A contract issued by a government entity that gives a firm the sole right to provide a good or service in a certain area.
License
A legal permit to operate a business or enter a market.
Natural Monopoly
This kind of monopoly arises when a single firm can supply a good or service more efficiently and at a lower cost than two or more competing firms can.
Economies of Scale
The greater efficiency and cost savings that result from increased production.
Oligopoly
A market structure in which a few firms dominate the market and produce similar or identical goods. This structure is more competitive than a monopoly.
Concentration Ratio
The proportion of the total market controlled by a set number of companies.
Price Leadership
The dominant firm sets a price, and the other, smaller firms follow suit.
Price War
Occurs when firms may cut prices to take business away from its competitors or even force them out of business.
Collusion
Occurs when producers get together and make agreements on production levels and pricing.
Cartel
An organization of producers established to set production and price levels for a product.
Monopolistic Competition
A market structure in which many producers supply similar but varied products. This structure is the closest to perfect competition.
Brand
A unique trade name, design, symbol, or feature that identifies a specific product or company and separates it from its competitors.
Brand Loyalty
When customers favor one company over all others.
Product Differentiation
Seek to distinguish their goods and services from those of other firms, even when those products are fairly close substitutes for one another.
Nonprice Competition
Using product differentiation and advertising to attract customers.
Market Share
A firm's proportion of total sales in a market.
Market Failures
A situation in which the market fails to allocate resources efficiently.
Externality
A cost or benefit that arises from production or consumption of a good or service that falls on someone other than the producer or consumer.
Negative Externality
A cost that falls on someone other than the producer or consumer.
Positive Externality
A benefit that falls on someone other than the producer or consumer.
Technology Spillover
Results when technical knowledge spreads from one company or individual to another.
Public Goods
Goods and services that are used collectively and that no one can be excluded from using
Private Goods
Goods and services that are sold in markets.
Excludable
Anyone who does not pay for the good can be excluded from using it.
Nonexcludable
It is not possible to prevent people from using or benefitting from a product or service such as public goods.
Rival in Consumption
A good cannot be consumed by more than one person at the same time.
Nonrival in Consumption
Public goods can be used by more than one person and does not diminish another's ability to use its light as well.
Free-Rider Problem
Occurs when there's no way to make the people who benefit from nonrival and nonexcludable goods pay for them.