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Census
Records information from every single item or individual in a population.
Observational study
Treatments are not imposed; the researcher simply measures existing variables (cannot prove causation).
Prospective study
An observational study where units are selected in the present and tracked into the future.
Retrospective study
An observational study where units are selected in the present and past data is collected.
Survey
An observational study collecting data from human respondents using a standard set of questions.
Experiment
The researcher intentionally assigns treatment conditions to units to test a cause-and-effect relationship.
Experimental unit
The smallest unit to which a treatment is assigned (called subjects or participants when humans).
Explanatory variable (factor)
The variable whose categories or levels are intentionally imposed on units.
Response variable
The outcome variable measured on each unit after treatment is applied.
Confounding variable
A variable associated with BOTH the explanatory and response variables, offering an alternative explanation for the results.
Random selection
Units are chosen from the population using a random mechanism (e.g., random number generator).
Generalization
Allowed to the entire population ONLY if units were randomly selected; otherwise, applies only to similar individuals.
Sampling without replacement
Selected units are not returned to the population, so they cannot be picked again.
Sampling with replacement
Selected units are returned to the population, so they can potentially be chosen again.
Simple random sample (SRS)
Sample size n where every possible combination of size n has an equal chance of selection.
Stratified random sample
Population is split into homogeneous groups (strata) by a trait, then an SRS is taken from EVERY stratum.
Cluster random sample
Population is split into heterogeneous mini-groups (clusters), an SRS of clusters is chosen, and EVERY unit in selected clusters is measured.
Systematic random sample
Choosing units at a fixed periodic interval after a random starting point.
Bias
Systematic error in sampling that consistently over- or underestimates a parameter; describes the method and is NOT fixed by larger samples.
Voluntary response bias
Occurs when sample consists of self-selected volunteers who often hold strong, extreme views.
Undercoverage bias
Occurs when certain groups in the population are left out or less likely to be chosen by the sampling frame.
Nonresponse bias
Occurs when chosen individuals fail or refuse to respond, and their traits differ from respondents.
Response bias
Occurs when confusing questions, interviewer behavior, or self-reporting leads to inaccurate/misleading answers.
Nonrandom sampling methods
Methods like convenience or voluntary response sampling that lack chance and introduce bias.
Convenience sample
Selecting individuals who are easiest to reach; highly susceptible to bias.
Well-designed experiment
Includes comparison of treatments, random assignment, replication, and direct control of extraneous variables.
Control group
Baseline group receiving an inactive treatment or no treatment for comparison.
Placebo
An inactive treatment disguised to look and feel like the active treatment.
Placebo effect
The response improvement seen from taking a placebo compared to no treatment.
Single-blind
Experiment where subjects do not know their assigned treatment, but evaluators do (or vice versa).
Double-blind
Experiment where neither subjects nor evaluators interacting with them know who receives which treatment.
Extraneous variable
Any variable other than the explanatory variable that might affect the response variable.
Purpose of random assignment
Balances extraneous variables across treatment groups so differences in response can be attributed to the treatment.
Replication
Assigning multiple experimental units to each treatment group to reduce chance variation.
Direct control
Keeping potential extraneous variables at a constant setting across all experimental units.
Completely randomized design
Treatments are assigned to all experimental units entirely by chance.
Blocking variable
A known source of extraneous variation used to group similar subjects before assigning treatments. (Ex. Demographics, time, environment)
Randomized block design
Units are split into homogeneous blocks based on a trait, then randomly assigned treatments within each block.
Purpose of blocking
Reduces variability in response variables caused by the blocking trait, making treatment comparison more precise.
Matched pairs design
Subjects are paired based on similar traits (or act as their own control in a pre-test/post-test setup), with one treatment randomly assigned to each member of the pair, or each unit may receive both treatments with the order randomized
Cause-and-effect conclusion
Justified ONLY when treatments are randomly assigned to experimental units.
FRQ Tip - Selection vs. Assignment
Random SELECTION allows generalization to population; Random ASSIGNMENT allows cause-and-effect conclusions.
FRQ Tip - Writing SRS steps
Label every unit 1 to N, use RNG to generate n unique numbers ignoring repeats, and match numbers to individuals.
FRQ Tip - Describing Bias
State the bias type, name the group over/underrepresented, and explain how the statistic will systematically differ from the truth.