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Wilhelm Wundt
-considered the “father” of experimental psych
-opened institute/lab in Germany
-thought subject matter of psych is consciousness
G. Stanley Hall
-first American psychologist
-first president of APA
Mart Whiton Calkins
-first female APA president
Margaret Washburn
-first female PhD in psych
Leta Hollingworth
-debunked ideas of female intellectual inferioty
structuralism
-structures of conscious
-use introspection
-work in labs
Edward Titchener and Wilhelm Wundt
structuralism
William James
functionalism
psychoanalytic theory
-Freud
-thought people driven by unconscious motives
John Watson
-”father” of behaviorism
BF Skinner
-operant conditioning
-thought free will was an illusion
humanism
-study the whole person and focus on person’s innate drive for self-actualization
unifying themes of psych
-psych is empirical
-psych is theoretically diverse
-psych evolves in a sociohistorical context
study types
-experiment
-naturalistic observation
-case studies
-surveys
structured interview
-same Qs
clinical interviews
-adjusted Qs based on participant answers
social desirability
naturalistic observation
-natural
structured observation
-every participant presented w/ same setting
experimental components
-random assignment
-experimental group
-control group
-independent variable
-dependent variable
Gilbert Gottlieb
-systems theory model (epigenesis)
Norm of reaction
range of phenotypes from a given genotype, is also in relation to the environments in which it could survive and develop
behavioral genetics
variation arising from environmental and genetic factors
bottom-up processing
-feature analysis
sensory input assembled into image
-feature analysis
top-down processing
visual expectations —> help interpret image
accommodation
eye changing shape to focus on different objects
Gestalt theory
framework stating that the mind perceives things as unified, organized wholes rather than isolated parts
Max Wertheimer
-put forth Gestalt theory
-came up with phi phenomenon
Gestalt Principles
6
-closure
-similarity
-figure-ground
-continuity
-proximity
-simplicity
Taste
-supertaster
less fond of sweets
eat fewer high-fat foods
stronger alcohol side effects
-nontaster
sound
-higher freq: higher pitch
-greater amplitude: louder (dB)
William Dement
-Said Americans don’t get enough sleep, which is bad
Dream Theories
-Freud: wish-fulling
-Cartwright: problem-solving
-Hobson: by-product of periodic neural activation
John Watson
-behaviorist
-Little Albert
Albert Bandura
observational learning
Albert Bandura’s 4 key processes of observational learning
-attention, retention, reproduction, motivation
-Bobo doll
3 types of learning
-classical conditioning
-operant conditioning
-observational learning
B. F. Skinner
behaviorist
-operant conditioning
-Skinner box
Ivan Pavlov
-classical conditioning
Reciprocal determinism
-a person’s behavior influences & is influenced by personal factors like behavior and environment
-positive-feedback loop
Dissociation hypothesis of hypnosis
-consciousness split into 2 streams