Consumer Behavior Chapter 5-8

Subculture

a segment of a larger culture whose members share distinguishing values and patterns of behaviors

Ethnic Subcultures

those subcultures whose members’ unique shared behaviors are based on common racial, language, or nationality background

Ethnic subcultures examples

Black American, Hispanic American, Asian American, American Indian, Asian Indian American, Arab American

Black Americans have a purchasing/buying power of

$1.8 trillion

Top 20 percentile of Black Americans earn

>$182,000

Hispanic Americans have a purchasing/buying power of

$1.5 trillion

What plays a major role in the attitudes and behaviors of Hispanic consumers?

Acculturation

Acculturation

the degree to which an immigrant has adapted to their new culture

Roughly __% of the Hispanic population is due to immigrations

34

Consumer groups in Hispanic Americans

First generation adults, Second generation adults, Third+ generation adults

First generation adults

63%. those born outside of the U.S.

Second generation adults

19%. those born in the U.S. to immigrants parents

Third+ generation adults

17%. those born in the U.S. to U.S. born parents

Who is the highest educated and highest income group?

Asian American

Asian Americans have a buying/purchasing power of

$1.2 trillion

Which group has the most diverse nationalities, languages, and religions?

Asian Americans

Largest ethnic group in Asian Americans

Chinese

How many Native Americans tribes are there?

570

What is the largest Native American tribe?

Cherokee

Native Americans have a buying/purchasing power of

$118 billion

Which ethnic subculture has high value on edcuation, especially children’s education?

Asian Indian American

Who plays a dominant role in making family decisions in Asian Indian American households?

Husbands

More than __% of Arab Americans are U.S. citizens

80

__% of Arab Americans identify as Christian

66

__% of Arab Americans identify as Muslim

24

Is American a religious or secular society?

Secular

Religious Subcultures

Christian and Non-Christian

Christian Subcultures

Roman Catholic, Protestant, Born-Again Christian

Non-Christian Subcultures

Jewish, Muslim, Buddhist

Regional subcultures are a result of

climate conditions, natural environment and resources, characteristics of immigrant groups, significant social and political events

Household purchase and consumption behavior are influenced by

Structure of household unit, stage of household life cycle, household decision process

Household

all the people who occupy a housing unit

Family Household

a household having at least two members related by birth, marriage, or adoption, one of whom is the householder

Householder

owns or rents the residence

Nonfamily Household

a householder living alone or exclusively with others that they are not related to