Marketing Mix

Flashcards covering key concepts and terminology related to marketing mix as discussed in the lecture.

Marketing Mix

The set of actions and strategies developed by a company to position itself in the market.

4 P's

The four key elements of marketing mix: Product, Price, Promotion, Place.

Customer Centric

An approach where companies organize themselves to focus on the consumer.

4 C's

An evolution of the 4 P's to include Customer value, Cost to satisfy, Convenience, and Communication.

SIVA

A model that stands for Solution, Information, Value, Access replacing the traditional 4 P's.

Experiential Marketing

A strategy focusing on creating memorable experiences for the customer.

Socially Responsible Marketing

An approach that emphasizes sustainability, ethical practices, and reducing overproduction.

Influencer Marketing

Collaboration between brands and influencers to authentically promote products or services.

7 C's Model

A marketing model that includes Society, Consumer, Commodity, Cost, Communication, Channel, and Circumstance.

17 P's of Marketing

An extended mix that includes elements like Performance, Process, Planet, and Partnership.