05 Role of Action & Action Theory Process Model

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15 Terms

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behavioral patterns of innovative entrepreneurs

  1. Questioning frequently, challenging the status quo

  2. Observing the world around, everyday experiences to find new ideas

  3. Experimenting with hypothesis-testing and an open mindset

  4. Idea Networking, testing ideas with a network of individuals, diverse in background and perspective


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role of action in entrepreneurship

  • catalyst for associational thinking

  • change the status quo

  • less susceptible to status quo bias

  • innovative breakthroughs often happen at the intersection of disciplines and fields


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model of entrepreneurial opportunity recognition

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characteristics personal initiative (PI)

  • self-starting (starting from scratch)

  • proactive (future-oriented)

  • overcoming barriers (persistent)


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firm performance is dependent on…

pre- and post-entry learning

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action theory process model antecedents

antecedents and outcomes of actions:

  • cognition (e.g., human capital, knowledge, cognitive biases)

  • motivation (e.g., self-efficiany, passion)

  • emotion (e.g., positive/negative affect, fear of failure)


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action theory process model action sequence/mediators

  • goal setting → information seeking → action planning → execution/monitoring/feedback → goal setting

  • function as mediators, as they transmit the antecedents


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action theory process model performance outcomes in the prelaunch phase

  • business ideas

  • business opportunity identification

  • innovations


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action theory process model performance outcomes in the launch phase


  • business oppportunity development

  • innovation

  • resources

  • organization structure


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action theory process model performance outcomes in the postlaunch phase

  • business opportunity development

  • innovations

  • growth

  • sales

  • survival


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action theory process model (overall)

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personal initiative throughout the action theory process model: goal setting

  • self-starting: active, self-set goal which implies an innovative approach, introduce something new

  • proactive: anticipate future opportunities/problems, convert to a goal, set long-term goals

  • overcoming barriers: protect goals, continue wokring on goals when frustrated or taxed


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personal initiative throughout the action theory process model: information seeking

  • self-starting: active search e.g., exploration, active scanning of environment, look actively fo information use creativity techniques, exercise “core techniques” to create/identify opportunities

  • pro-active: consider potential future problems before they occur, develop knowledge on alternative routes of action

  • overcoming barriers: maintain search in spite of complexity and negative emotions, look for information difficult to obtain


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personal initiative throughout the action theory process model: planning

  • self-starting: avtive plan, execute the plan immediately yourself without having to wait for anything

  • proactive: back-up plans, have action plans for opportunities/problems, long-range plans

  • overcoming barriers: return to plan quickly when disturbed or distracted, avoid distraction


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personal initiative throughout the action theory process model: monitoring/feedback

  • self-starting: self-developed feedback, active search for feedback

  • proactive: develop presignals for potential problems/opportunities, actively gather (negative) feedback

  • overcoming barriers: protect feedback search, do products meet future needs?