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Qualitative research
Understanding reality as constructed by individuals
Multiple realities
Due to individual context, background, values
Personal bias
Present in interpretations
Natural gap
In understanding between researcher and participant
Interaction
Through observation or participation to minimize gap
Importance of quoting
Directly from participants
Reflexivity
To avoid imposing own ideas
Trustworthiness
Evaluated based on human experiences
Inductive method
For drawing concepts
In-depth inquiry
Using narratives
Naturalistic inquiry
Conducted in natural settings
Rapport and familiarity
Needed with environment and phenomenon
Holistic approach
Phenomenon approached in entirety
Fluid and emerging design
Qualitative research design
Strengths of Qualitative Research
Detailed treatment, holistic approach, introspection, creativity, participant freedom
Limitations of Qualitative Research
Difficulty in generalizing, time-consuming, technical and personal preparation, researcher influence, challenging biases.