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WEIRD
Western, Educated, Industrialized, Rich and Democratic
Cross-cultural psychology
Examines the cultural foundations of psychological processes and human behavior
Cross-cultural research
Tests the cultural parameters of psychological knowledge
– Involves research on human behavior that compares psychological processes between two or more cultures
– Aims at understanding the influence of culture on behavior & mental processes
Factors influencing creation of culture
Group Life: Division of Labor, Efficiency, Increase Survival Probability
Environments: Climate, Money, Diseases, Contact with Other Cultures
The Evolved Human Mind: Basic Human Needs and Motives + Universal Psychological Toolkit
Contents of the Universal Psychological Toolkit
Needs and Motives: Physical, safety, and security needs + motive to affiliate and achieve
Complex Cognitive Abilities: Verbal Language, Ratcheting, Planning, Reasoning
Emotions: Basic, self conscious, and moral emotions
Personality Traits: Extraversion, Neuroticism, Openness, Agreeableness, and Conscientiousness
Culture
– Unique information system shared by a group, and transmitted across generations
– Allows the group to meet basic needs, pursue well-being, and derive meaning from life
– Provides guidelines or roadmaps on what to do, how to think, and what to feel
– Ways of living use universal psychological toolkits to meet basic human needs
Culture vs. society
• Society - System of interrelationships among individuals and groups. Human societies are complex
• Culture - Meanings and information associated with social networks. Defines sh*t within a society
Groups with Culture
– Language
– Countries
– Ethnic groups
– Other groups such as gender, disability, or sexual orientation
Race - More of a social construction than a biological essential and Personality vastly different across people
Objective elements of culture
– Art
– Mass media
– Architecture
– Clothes
– Social media
– Food
– Music
– Advertising
– Eating utensils
– Texts
Subjective Elements of Culture
values
Individualism versus Collectivism
Power distance
Long- versus Short-Term Orientation
Uncertainty avoidance
Masculinity versus Femininity
Indulgence versus Restraint
Sacred values
Beliefs: Dynamic externality, Societal cynicism, Religion
Norms: Rituals, Etiquette and politeness, Expressive behaviors
Attitudes: Opinions, Stereotypes, Prejudice
Worldviews: Self-concepts, Cultural worldviews, Attribution
Enculturation
Process of learning and adopting the ways and manners of a specific culture
Attributions
Inferences people make about the causes of events or behaviors, their own as well as others’ (are they acting like that bc of internal or external reasons?)
Hofstede’s dimensions
Individualism versus Collectivism: Degree to which cultures encourage the tendency to look after oneself & immediate family vs belonging to ingroups that look after their members in exchange for loyalty
Power distance: Degree to which cultures encourage the less powerful group members to accept the unequal distribution of power
Long- versus Short-Term Orientation
Uncertainty avoidance: Degree to which people feel threatened by the unknown & have developed beliefs, institutions, or rituals to avoid them
Masculinity versus Femininity: Distribution of emotional roles between males & females; success, money vs caring for others
Indulgence versus Restraint: Degree to which cultures encourage delayed gratification of material, social, & emotional needs of its members
Etics
Universal psychological processes or behavior; truths, principles, consistent across cultures
Emics
Culture-specific processes or behavior
– Cultural differences arise due to:
• Geography
• Climate
• Resources
• Previous culture and contact with other cultures
Validity
The degree to which a finding, measurement, or statistic is accurate, or represents what it is supposed to
Reliability
The degree to which a finding, measurement, or statistic is consistent
Cross-cultural validation study
A study that examines whether a measure of a psychological construct that was originally generated in a single culture is applicable, meaningful, and thus equivalent in another culture
Indigenous Cultural Studies
Descriptions of complex theoretical models within a single culture. Insights generated from these are compared across cultures and studies.
Cross cultural comparisons
Studies that involve participants from two or more cultural backgrounds who are measured on some psychological value of interest
Bias
Differences that do not have the same meaning within and across cultures
Equivalence
State or condition of similarity in conceptual meaning and empirical method between cultures, allowing comparisons to be meaningful
Conceptual Bias
Come from cross-cultural differences in definitions of meanings of psychological concepts
Model Bias
A condition in which the theoretical framework underlying a study or the hypotheses being tested mean different things in the cultures studied
Linguistic Bias
Are the research protocols semantically equivalent across the languages used in the study?
Measurement Bias
Degree to which measures used to collect data in different cultures are equally valid and reliable
Response Bias
Systematic tendency to respond in certain way to items or scales.
Exs: Socially desirable responding, Agreeing tendency, Extreme response bias, Reference group effect (Japanese may perceive themselves individualistic when they compare
themselves to their own collectivist group)
Interpretational bias
Refers to situations when researchers interpret data in a globalized, almost stereotypical fashion or with their own cultural filters
Nonequivalent Data
You gotta either reduce it, or consider the nonequivaence when interpret the data.
Cultural attribution fallacies
Inferring that culture had a role in producing the differences found in the study
Exploratory vs Hypothesis Testing
Exploratory: Examines the existence of cross-cultural similarities or differences; Compares 2 or more cultures on a psychological variable
Hypothesis-testing studies: Examines why cultural differences exist
Contextual Factors
Any variable that can explain observed cross-cultural differences
– Enhances the study’s validity and rules out influence of biases and inequivalence
– Includes the background characteristics of the participants (socio-economic status, education, age) or their cultures (economic development, religious institutions)
Individual vs Ecological Level
Individual-level studies: Individual participants provide data and are the unit of analysis
Ecological (cultural) studies: Countries or cultures are the units of analysis. Data may be obtained from statistics or individuals. Summaries or averages (means) are used as data points for each culture.
Unpackaging studies
Measurement of a variable that assesses a culture factor thought to produce differences on the target variable
This variable (e.g. Individualism/Collectivism) is believed to produce a difference in the target psychological variable (e.g. Self Esteem)
Experiments (Priming & Behavioral)
Priming studies - Experimentally manipulating mindsets of participants and measuring the resulting changes in behavior
Behavioral studies - Manipulations of environments and observation of changes in behavior as a function of those environments