Unity, Harmony, & Rhythm

Unity

All elements work together perfectly. They look like they truly belong in the same piece

Harmony

Elements share similarities. This creates a pleasing, organized appearance

Rhythm

The repetition or arrangement of elements. Creates a clear sense of movement or pattern

Variation, Balance, & Proportion

Variation

Adding differences or changes to elements. Breaks up monotony and keeps things interesting

Balance

The equal distribution of visual weight. Can be symmetrical or asymmetrical

Proportion

The specific relationship between the sizes of different elements in a design

Emphasis, Subordination, & Layout Guidelines

Emphasis

Making a specific, important part of the design stand out to catch attention

Subordination

Making other elements less noticeable so they do not compete with the main focus

The Rule of Thirds

Dividing an image into 9 equal parts with a grid. Placing subjects along lines or intersections for ideal balance