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Perception
the active process by which the brain organizes and interprets raw sensory information to give it meaning
Bottom-up processing
information processing that begins with the sensory receptors and works up to the brain’s integration of sensory information
Top-down processing
information processing guided by a higher-level of mental processes, as when we construct perceptions drawing on our experience and expectations
Schema
a mental framework that helps organize and interpret information
Perceptual set
a mental predisposition to perceive one thing and not another
Attention
the cognitive process of focusing on certain stimuli while ignoring others
Cocktail party effect
the ability to focus on one conversation in a noisy room while tuning out the rest
Change blindness
failing to notice changes in the environment; a form of inattentional blindness
Closure
when the brain automatically fills in missing information in an incomplete visual stimulus to perceive a complete object
Figure and ground
the brain’s tendency to simplify a visual scene by separating a primary object from its background
Proximity
when the brain perceives objects close to one another as belonging to the same group
Similarity
when the brain groups together individual items that share visual characteristics into a single whole unit
Retinal disparity
by comparing retinal images from the two eyes, the brain computes distance—the greater the disparity between the two, the close the object
Convergence
a cue to nearby objects’ distance, enabled by the brain combining retinal images
Relative clarity
determines depth by noting that distant objects are less precise than nearby objects
Relative size
depth cue that notes that if two objects are assumed to be the same size, the one with the smaller retinal image looks farther away
Texture gradient
a visual signal in which a surface looks coarse and detailed up close and finer and denser far away
Linear perspective
a visual cue in which two parallel lines appear to meet together in the distance
Interposition
a visual cue in which one object partially obscures or covers another object, giving the perception that the object is closer
Perceptual constancy
perceiving objects as unchanging even as illumination and retinal images change
Apparent movement
a perceptual illusion in which the brain perceives motion in objects or stimuli that are not actually moving
Concept
a mental grouping of similar objects, events, ideas, or people
Prototype
a mental image or best example of a category to compare to
Assimilation
interpreting our experiences in terms of our existing schemas
Accommodation
adapting our current schemas to incorporate new information
Algorithm
a methodical, logical rule or procedure that guarantees solving a particular problem
Heuristic
a simple thinking strategy—a mental shortcut—that allows us to make judgments and solve problems efficiently
Representativeness heuristic
judging the likelihood of events in terms of how well they seem to represent, or match, particular prototypes
Availability heuristic
judging the likelihood of events based on their availability in memory
Mental set
a tendency to approach a problem in one particular way, often a way that has been successful in the past
Priming
the activation, often unconsciously, of certain associations, thus predisposing one’s perception, memory, or response
Framing
the way an issue is posed; how an issue is framed can significantly affect decisions and judgements
Gambler’s fallacy
the belief that past random events can influence future independent outcomes
Sunk-cost fallacy
a cognitive bias where people continue with a task, project, or relationship just because they have already invested time, money, or effort into it
Executive functions
cognitive skills that work together, enabling us to generate, organize, plan, and implement goal-directed behavior
Divergent thinking
expanding the number of possible problem solutions; creative thinking that diverges in different directions
Convergent thinking
narrowing the available problem solutions to determine the single best solution
Functional fixedness
when our prior experiences inhibit our ability to find creative solutions; a bias that limits a persons ability to use an object in more ways