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Rational choice theory
refers to individuals who base their decisions on what is perceived to be in their best interest
Retrospective voting
refers to individuals who decide whether the party or candidate in power should be reelected based on the recent past
Prospective voting
refers to individuals who vote based on predictions of how a party or candidate will perform in the future
Straight-ticket voting
refers to individuals who vote for all of the candidates from one political party on a ballot
Voter turnout
differences in state-controlled elections (the hours polls are open, Voter ID laws, variations in funding for polling places and workers, variations in types of voting allowed, such as voting by mail, absentee voting, and early voting) ii. Variations in voter registration laws and procedures (registering in-person, online, or automatically) iii. Election type (more turnout for presidential elections than midterm elections)
Structural barriers
such as Voter ID laws, variations in funding for polling places and workers, variations in types of voting allowed, polling hours, availability of absentee ballots, voting by mail, and early voting opportunities, ability to register in-person and/or online,
Political efficacy
the belief that an individual’s participation in the political process will make a difference ; used to predict the likelihood of whether an individual will vote
Voter choice
factors influencing voter choice include: i. Party identification and ideological orientation ii. Candidate characteristics iii. Contemporary political issues iv. Religious beliefs or affiliation, age, gender, race and ethnicity, and other demographic characteristics
Electorate
the people eligible to vote in an election
Party platform
formal set of principal goals of a political party to appeal to the public / electorate
Candidate-centered campaign
where the public focus is on the characteristics of the candidate and not on the party
Critical elections / Realignments
set of sharp changes in party ideology, issues, party leadership, regional and demographic bases of power in political parties, and political system rules and structures
Third party
; incorporation of third-party agendas into platforms of major political parties serves as a barrier to third-party and independent candidate success
Proportional system
a type of electoral system in which subgroups of an electorate are reflected proportionally in a legislative body
Winner-take-all system
serve as a structural barrier to third-party and independent candidate success ; winner-take-all voting advantages the two-party system in the U.S.
Incumbency advantage
benefits current officeholders possess over challengers
Closed primary
voting process to elect candidates where only voters registered in a given party can vote in their party’s primary election
Open primary
voting process to elect candidates by allowing voters of any party affiliation to vote in one party’s primary election
Caucus
closed meetings of party members to select candidates or decide policy
Party convention
a political convention where delegates of a political party come from across the nation to nominate their party candidates and decide on a party platform
General election
a regular election where all registered voters may vote for candidates for political office
Electoral College
states can choose how they allocate their electors; most states use a winner-take-all system
Popular vote
an election where the candidate with a majority or plurality of all votes in the nation
Presidential election
Incumbency advantage phenomenon ii. Open and closed primaries iii. Caucuses iv. Party conventions v. General (presidential) elections vi. The Electoral College
Congressional election
process and outcomes in U.S. congressional elections are affected by: i. Incumbency advantage phenomenon ii. Open and closed primaries iii. Caucuses iv. General (presidential and midterm) elections
Modern campaign
benefits and drawbacks of modern campaigns are represented by: i. Dependence on professional consultants ii. Rising campaign costs and intensive fundraising efforts iii. Duration of election cycles iv. Impact of and reliance on social media for campaign communication and fundraising