Unit 11: Advertising

advertorial

a paid-for advertisement which includes editorial content, normally identified in a print magazine with the word 'advertisement' printed as a head across the top of the page to distinguish it from genuine editorial content

advertising agency

the organisation that takes care of advertising for clients

advertising campaign

a time-limited set of ads-campaigns may run across different media, and for one month or ten years, but can be catgorized together as they are the execution of central idea

demographics

decribing an audience by age, gender, ethnicity, or location

focus groups

small. selected froups representing a target audience who are paid to answer questions at the behest of a market research organisation

product placement

the practice of paying for a branded product to be used by a character in a movie

product positioning

establishing the market niche of a product-which may not be as the brand leader-and advertising to appropriate segment of the audience

USP (unique selling proposition/point)

a highlighted benefit of a product which makes it stand out from all rival brands