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3 purposes of social research
exploratory, descriptive, explanatory
basic vs applied research
basic: sometimes justified in terms of gaining knowledge for knowledge's sake
applied: putting research into practice
non-scientific inquiry vs scientific inquiry
non-scientific: direct experience and observation, tradition, authority
scientific: method of understanding social phenomenon while trying to minimize error
errors --> solutions of human inquiry
inaccurate observations --> measurement devices add precision
overgeneralization --> replication is when you repeat a study to make sure the same results are produced each time in different samples
illogical reasoning --> use systems of logic explicitly
premodern view of reality
all knowledge was based on knowledge revealed by authority figures
modern view of reality
knowledge based on empiricism and logic
postmodern view of reality
there is no object reality to observe, all that is real is the images we get from our own points of view
two pillars of social science
logic and observation
methodology
the science of finding out
epistemology
the science of knowing
different components of a research article
abstract
introduction
methods
results
discussion
references
macrotheory
larger lens in which we view a social phenomenon
microtheory
very specific, focuses on individual level factors
idiographic explanation
An approach in which we seek to exhaust the idiosyncratic causes of a particular condition or event.
list ALL reasons
nomothetic explanation
An approach to explanation in which we seek to identify a few causal factors that generally impact a class of conditions or events.
list SOME reasons
theory
systematic explanation for the observations that relate to a particular aspect of life
paradigm
broad lens in which we see the world
inductive theory
bottom up
logical model in which general principles are developed from specific observations
deductive theory
top down
the logical model in which specific expectations or hypotheses are developed on the basis of general principles
conceptualization
produces an agreed upon meaning for a concept for the purposes of research
describes the indicators that we'll use to measure the concept and the different aspects of the concept
operationalization
the development of specific research procedures that will result in empirical observations representing those concepts in the real world
observation
measurements in the real world
dimension
a specifiable aspect of a concept
Ex: for religion - belief, ritual, devotional
indicators
an observation that we choose to consider as a reflection of a variable we wish to study
the question we use to measure a construct
variable
logical groupings of attributes
education, income, age
attribute
characteristics or qualities that describe an object
college educated, high SES, 21
different types of variables
situational
participant
response
mediating
situational variable
a characteristic that differs across environments or stimuli
participant variable
A variable such as age, gender, or ethnicity whose levels are selected (i.e., measured), not manipulated.
response variable
measures an outcome of a study
mediating variable
variables that mediate the effects of a situational or participant variable on a particular response
qualitative data
nonnumerical data, exploratory research
quantitative data
numerical data, makes observations more explicit and makes it easier to aggregate, compare, and summarize data
different relationships between variables
positive linear
negative linear
curvilinear
no relationship
3 basic principles of Belmont Report
respect for persons
beneficence
justice
respect for persons
treat individuals as autonomous human beings, capable of making their own decisions
not using people as means to an end
capacity to understand and process information
freedom to volunteer or withdraw
beneficence
minimize risk of harm
maximize benefit of research
justice
selection of participants is equitable
fair procedures and outcomes in the selection of research subjects
burdens and benefits are shared equitably
ethics
standards or codes of behavior expected by a given profession or group
ethical issues social scientists should be aware of
voluntary participation
no harm to participants
anonymity and confidentiality
deception must be justified by compelling scientific concerns
researchers must be honest about their findings and research
voluntary participation
no one should be forced or coerced to participate
easier to accept in theory than to apply in practice
scientific goal of generalizability is threatened by this requirement
no harm to participants
revealing of information that would embarrass participants or endanger
no psychological harm
anonymity
the researcher cannot identify a given response with a given respondent
confidentiality
the researcher can identify a given person's response but promises not to do so publicly
debriefing
interviewing subjects to learn about their experience of participation in the project and to inform them of any unrevealed purpose
researchers must be honest
ethical obligation to the scientific community
obligation to make all limitations and shortcomings known to their readers
why do we use informed consent?
subjects in a study must base their voluntary participation on a full understanding of the possible risks involved
independent variable
presumed to cause or determine a dependent variable
dependent variable
assumed to depend on or be caused by the independent variable
nomothetic
tries to find key independent variables that account for the variations in a given phenomenon
idiographic
focuses on a complete, in-depth understanding of a single case
criteria for nomothetic causality
correlation
temporal relationship
non-spurious
consistency (replication)
unit of analysis
the major entity that you are analyzing in your study
individuals
social groups
formal organizations
social artifacts
null hypothesis
no relationship between two variables
hypothesis testing
make and test an educated guess about a problem/solution
necessary cause
a condition that MUST be present for the effect to follow
sufficient cause
a condition that if present, GUARANTEES the effect in question
experimental method
manipulating IV in a controlled environment
non-experimental method
observing behavior as it occurs naturally in environment
cross-sectional design
observations of a sample or cross-section of a population or phenomena that are made at one point in time
descriptive or exploratory
longitudinal design
permits observations of same phenomenon over an extended period
trend
cohort
panel
trend study
examines changes within a population over time
cohort study
examines specific subpopulations or cohorts as they change over time
panel study
examines the same set of people each time
unique
reliability
questions of stability and consistency
whether the same measurement process yields the same results
test-retest
inter-item
test-retest reliability
take the same measurement more than once
inter-item reliability
multiple items used to measure same concept are correlated
validity
the extent to which we are measuring what we hope to measure
face
content
criterion
construct
face validity
whether a measure appears to measure the concept it's intended to measure
criterion validity
applies to instruments that have been developed for usefulness as an indicator of a specific trait or behavior, either now or in the future
driving test has good predictive validity of driving performance
construct validity
degree to which a measure relates to other variables as expected within a system of theoretical relationships
self-esteem and depression
content validity
extent to which a measure adequately represents all facets of a concept
different indicators of depression
4 levels of measurement
nominal
ordinal
interval
ratio
nominal
placing of data into categories without any order or structure
numbers are arbitrary and do not put participants in order
1 - male 2 - female
ordinal
describing a variable with attributes we can rank order along some dimension
interprets order but not distance between values
how important is religion to you?
interval
distance between points on scale are equal
numbers represent equal intervals in different segments on a continuum
equal differences in scores = equal distances in variables measured
NO REAL ZERO
ex: IQ
ratio
similar to interval but HAS REAL ZERO
ex: income
why do social scientists use composite measures?
trying to measure something we can't physically observe or see
index
set of items (questions) that focuses on multiple aspects of a dimension or domain of behavior, attitudes, or feelings into a single indicator or score
sometimes called composites, inventories, or tests
often designed for exploring the relevant causes of behaviors or health outcomes
constructing an index
Select items for a composite index.
Examine empirical relationships.
Assign scores for responses.
Validate the index.
Handle missing data.
scale
a cluster of items (questions) that taps into a unidimensional or multidimensional concept of behavior, attitudes, or feelings
takes advantage of differences in intensity among items
superior to indexes
construction of a scale
assigning scores to patterns of responses
selecting items (constructing index)
face validity
unidimensionality - items should measure one concept
general or specific - could capture specific or multiple domains of a concept
empirical relationships (constructing index)
established when respondents' answers to one question is correlated with other questions in the index
if two items are empirically related, we can argue that each reflects the same variable, and both can be included in the same index
assign scores (constructing index)
decide the desireable range of index scores
validate the index (constructing index)
item analysis - internal validation
external validation - people who score a particular way on one index should appear similar to other measures of the same concept
ways to handle missing data (constructing index)
exclude cases with missing data from index and analysis
treat missing data as one of the available responses
analyze missing data to interpret the meaning
Thurstone scales
judges determine the intensity of different indicators
developed in 1929 for measuring a core attitude when you have multiple dimensions or concerns around that attitude
ex: prejudice - strong, intermediate, or weak indicator?
single score assigned to respondent based on pattern of response to several items
Likert scale
uses standardized response categories
five point bipolar response format
agree/disagree, approve/disapprove
Guttman scales
examines strong and weak indicators of some variable
uses set of items so that a respondent who agrees with any specific question in the list will also agree with all previous questions
semantic differential scale
deals with emotions and feelings
based on idea that people think in polar opposites
asks respondents to rank answers between two extremes
Kaplan's classes
direct observables
indirect observables
constructs
direct observables
things that can be observed simply and directly
indirect observables
things that require more subtle observations
constructs
based on observations that cannot be observed