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strategic role of operations
cost leadership, good/service differentiation
cost leadership
Aiming to have the lowest costs in the industry, or to be the most price-competitive in the market. The lower the prices the higher the profit margins
good/service differentiation
ensures a business and its product can stand out from competitors, so consumers can be more drawn to the business—competitive advantage
standardised goods
perishables/non perishables, standardised/customised, intermediate goods
standardised services
standardised/customised, selfservice
list the influences on operations management (8)
globalisation, technology, quality expectations, cost-based competition, government policies, legal regulation, environmental sustainability, corporate social responsibility
impact of globalisation on operations management
removes barriers for change, facilitates exchange of ideas, physical/intellctual capital
impact of technology on operations management
cost speed dependability customisation flexibility quality
impact of quality expectations on operations management
how well the product is designed, how durable, etc. different businesses have different quality expecations from customers. maintain quality through strategies.
impact of cost based competition on operations management
fixed and variable costs, cost leadership
impact of government policies on operations management
taxation, required material handling practices, food handler basics, whs standards, policies about public health, trade and materials, trade policies, etc. e.g. Austrade helps businesses break into global economy
impact of legal regulation on operations management
compliance: WHS (2011), CCA (2010) EPBCA (1999), Food Act (2003)
WHS Act (2011)
safe worksite, materials, machinery, systems of work, training, etc.
CCA (2010)
the quality, environmental standards (like energy ratings), safety, and information required to be checked before a product is created or sold
EPBCA (2011)
need to be approved by gov. in order to minimise harm to environment
WHS (2011)
Recognise/minimise risk, safe working environment, right to refuse unsafe work
FA (2003)
safe handling of food, licenses, inspecting
impact of environmental sustainability on operations management
precautionary principle: reduce impacts before actions cause damage, resource management, good rep
example of environmental sustainability
ikea factories made up of 55% recycled materials, uses solar panels and renewable energy
corporate social responsibility
Open and accountable business actions based on respect for people, community and the broader environment
triple bottom line
people, planet, profit (social, environmental, and financial)
how does legal responsibility differ from csr
legal responsibility you are obligated to comply to as bounded by the government, such as paying income, taxes, healthcare, etc. csr indicates a business is doing more than the bare minimum
operations processes
inputs (transforming and transformed) 2. transformation process (4Vs: variation, variety, visbility, volume; sequencing and scheduling (Gantt, crit path); tech, task design and process layout; monitoring & controlling and improvmenet
transformed resources
changed and converted during the process of transformation. they add value
examples of transformed resources
materials, information (internal/external from research and development and also business plans), customers (customer choice shapes inputs and quality)
transforming resources
inputs that carry out the transformation process and enable adding value
examples of transforming resources
facilities, human resources, equipment
transformation process
variation in demand, variety, volume, visibility 2. sequencing and scheduling 3. technology, task design, and process layout 4. monitoring, control and improvement
four Vs
variation in demand , variety, volume, visibility (customer contact)
influence of variations in demand
Forecasting demand so that adjustments can be anticipated and businesses can react accordingly
influence of variety
greater mix/variety of products will require greater flexibility i.e. transformation process will need more complex process
influence of volume
higher the volume lower the cost, changes in demand will require you to produce appropriate amts of products
why should we not produce too much products
demand changes so may become deteriorated, obsolete
why we should keep up with high demand
dictates how much we should produce, if we don't produce enough it goes to our competitors
influence of visibility
customer contact: transparency, customer contact, feedback, surveys (customer choice shapes the products a business creates)
sequencing and scheduling
gantt charts, critical path analysis
gantt charts
Bar chart that shows the scheduled and completed work, used in planning and tracking a project and showing how much time should be taken on each part of the process
critical path analysis
Path that takes the longest is the shortest length of time to complete all tasks…Shows tasks, time taken, and what sequence is necessarily for them to be completed.
gantt chart vs critical path
gantt chart has one possible path while critical path provides multiple that involve different periods of time
technology in operations processes
speeds things up, reduce costs/compliance costs
task design
task design, job description, specifications, recruitment, selection, training + skills audit if needed
types of process layouts
process layout, product layout, fixed position, office layout
process based layout
grouped based on function/process they perform, e.g. fryer, hamburger assembly, drinks dispensing machine. High variety low volume
product layout
High volume low variety. Activities are sequenced, for example storage, assembly, packaging, selling.
fixed position
bulky products such as planes, personnel come to fixed work area and work around it
office layout
fixed position, materials provided
monitoring against kpis
predetermined variables that target levels of performance. for example, lead times, inventory, staff turnover, cost analysis, defect rates, warranty claims, etc.
controlling
Occurs when KPIs are assessed against predetermined targets and corrective action is taken if required (changes to the operations process)
improving
above and beyond
outputs
customer service, warranties
customer service
How a business meets and exceeds the expectations of customers in their operations. build good relationships and customer loyalty
warranties
Assess effectiveness of operations processes by measuring the number of warranty claims—defects arising from an issue in transformation.
why are warranties important
dont have too many because costs a lot + correction costs + also bad rep
strategies
objectives (speed, dependability, flexibility, quality, customisation, cost)
new product/service design and development
supply chain management (logistics, e-commerce, sourcing)
outsourcing
technology (leading edge/established)
inventory management (holding stock, fifo, lifo, jit)
quality (assurance, control, improvement)
overcoming resistance to change (financial costs, purchasing new equipment, redundancy payments, retraining, reorganising plant layout, inertia)
global factors (global sourcing, economies of scale, scanning and learning, research and development)
objectives
speed, dependability, cost, quality, flexibility, customisation
speed
respond to market: adapt input times and processing levels, reduce lead times
dependability
reduce customer warranty, complaints, through quality management processes
costs
minimise expenses to achieve cost leadership. Reduce variable costs, costs pre/during/post production like r&d . work w processes to achieve economies of scale which help reduce costs and allat
quality
conformance + design, need to offer value for money
flexibility
adapt to change in the market. Increase variety and volume by increasing capacity
customisation
tailored products which will increase customer satisfaction
new product design
in response to new technology/shifting consumer preferences.
steps of product design
Research/dev, design and prototype, testing, refinement, launch and distribution
supply chain management
e-commerce, logistics, global sourcing
e-commerce
e-procurement (keeping track of stock online), selling online, makes things more convenient
logistics
producer -> agent/wholesaler -> retailer -> consumer
global sourcing
cheaper but lead times, logistics, quality, etc. Economies of scale though so yay
local sourcing
lower lead times but can be more expensive esp small businesses, more convenient, easier to manage qualities
benefits of outsourcing
focus on other business functions, cheaper, no need to hire special staff, accountability of detailed contracts to meet kpis, access of skills & knowledge, process capability
disadvantages of outsourcing
loss of control and corporate knowledge, takes a while to get paid back, creates redundancies, loss of control over quality especially
technology
leading edge, established
leading edge technology
quicker, more convenient, can be more accurate than humans but more expensive
established
dependable but may become obsolete, slower, may not be able to keep up with competitors
keeping stock good
reduces costs, acquire materials at the best price, reduce lead times between order and delivery, possession of assets means liquidity
disadvantages of holding stock
become obsolete, deteriorate, storage/facility costs, perishable
fifo
first in first out. Stock bought first is cheaper. Cost and value rises over time so COGS is lower on financial statements and gross profit is higher.
stock for fifo is
cheaper / bulk
cogs for fifo is
lower as you buy at the cheapest price
gross profit for fifo is
higher
stock for lifo is
more expensive
cogs for lifo is
higher
gross profit for lifo is
lower
jit
Producitng goods as they are demanded, purchasing inputs only when they are needed. Free up storage however cant use EOS
global factors
global sourcing, economies of scale scanning and learning, research and development (R&D)
maccas r&d facility
Speedee Labs Chicago R&D / innovation facility
quality management
quality control, assurance, improvement
quality control
checking/monitoring different stages of transformation to make sure output qualities are up to standard
maccas quality control
Performance And Customer Excellence
quality assurance
benchmarks that make sure standards are achieved and prevent issues in the first place
example of quality assurance benchmarks
ISO 9000 family of international standards, ISO 9001 has requirements + certification
maccas quality assurance
HACCP hazard analysis critical control point program. makes sure food quality is up to standards. changed patties for quarter pounders in the US
quality improvement
continuous improvement/total quality assurance to show commitment to quality standards
overcoming resistance to change
financial, psychological, strategies
financial resistance
new equipment, redundancies, new skills
psychological resistance
inertia, fear of being replaced
strategies for resistance
change agents, be proactive, be gradual about it, involve employees in decision making