SPACE CAT

S meaning

Speaker

P meaning

purpose

First A meaning

Audience

First C meaning

context

E meaning

exigence

Second C meaning

choices

Second A meaning

appeals

T meaning

tone

Speaker

Who is writing or speaking, and what do we know about their background, values, or credentials

Purpose

what is the writers ultimate goal or desired effect on the audience

audience

who is the target recipient of the message, and what does the writer assume about them

context

what is the broader historical, social, or cultural time and place surrounding the text

exigence

what is the specific spark, catalyst, or why now event that prompted the writer to act

choices

what specific moves, rhetorical devices, diction, or structural decisions does the writer make (best described with active verbs like juxtaposes or repeats)

Appeals

how does the writer use logic (logos), credibility/ethics (ethos), or emotion (pathos) to persuade

tone

what is the writers attitude toward the subject, and how does that tone shift throughout the piece

SPACE

the rhetorical situation

CAT

the analysis