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Undercoverage
Occurs when some members of the population cannot be chosen in a sample.
Nonresponse
Occurs when an individual for the sample canโt be contacted OR refused to participate.
Response Bias
Systematic pater of inaccurate answers
Misremember
Lie
Change answers based on the interviewer
Wording of question
What causes bias?
Undercoverage, nonresponse, response bias
Inference
Drawing conclusions about a population on the basis of sample data
Infer information about the population from what we know about the sample.