module 7 Target Market and Positioning

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Flashcards covering key definitions and concepts related to target markets and business positioning.

Last updated 4:09 PM on 10/17/26

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Target Market

The group of potential customers selected for marketing.

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Positioning

How your target market defines you in relation to your competitors.

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A Good Position

What makes you unique!

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Ways to Position Your Business

Either you are the first one in the market, or you provide something different and unique.