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Experiment
a type of study designed specifically to answer the question of whether there is a causal relationship between two variables
independent variable
variable the experimenter manipulates
presumed cause
Dependent variable
variable experimenter measures
presumed effects
Conditions
different levels of the independent variable to which participants are assigned
Control
holding extraneous variables constant in order to separate the effect of the independent variable from effect of extraneous variables
Extraneous variables
any variable other than the dependent and independent variable
Manipulate
changing the level, or condition, of independent variable systematically so that different groups of participants are exposed to different levels at different times
must involve active intervention of researcher
Single factor two-level design
experiment design involving a single independent variable with two conditions
one witness to a condition in which there were five witnesses
Variable: Speed
Conditions: low or high speed
only detects linear relationship
between subjects- 2 separate groups, manipulated/subject IV
2 matched groups, manipulated IV
within-subjects (repeated measures)
1 group, manipulated IV
Single factor multi-level design
when an experiment has one independent variable that is manipulated to produce more than two conditions
Manipulating the independent variable to produce three conditions
One witness, two witnesses, five witnesses
EX: textile company wants to see how different percentages of cotton in fiber blend affect the tensile strength of fabric
percent of cotton measured at four different levels
Confounding variable
extraneous variable that varies systematically with the independent variable and thus confuses the effect of the independent variable with the effect of the extraneous one
participants IQ level
Treatment
any intervention meant to change people’s behavior for the better
Treatment condition
condition in which participants receive the treatment
Control condition
condition in which participants do not receive treatment
Randomized clinical trial
experiment that researches the effectiveness of psychotherapies and medical treatments
EX: 92 people with depression assigned to either group receiving therapy and medication vs group just receiving medication
No-treatment control condition
condition in which participants receive no treatment whatsoever
placebo effects
Placebo
simulated treatment that lacks any active ingredient or element that is hypothesized to make the treatment effective, but is otherwise identical to the treatment
Placebo effect
effect due to placebo rather than treatment
Placebo control condition
participants receive a placebo rather than treatment
Wait-list control condition
condition in which participants are told that they will receive treatment but must wait until participants in treatment condition have already received it
Between-subjects experiment
experiment in which each participant is tested in only one condition
important for different groups to be similar to each other
Random assignment
using a random process to decide which participants are tested in which conditions
Should meet two criteria: 50% chance of being assigned to each of two conditions and each participant is assigned to a condition independently of other participants
coin flip
Block randomization
all conditions occur once in the sequence before any of them is repeated
keeps number of participants in each group as similar as possible
123, 132, 231
Matched-groups design
experiment design in which participants in the various conditions are matches of the dependent variable or some extraneous variable(s) prior the manipulation of independent variable
rank-order PTs according to health prior to intervention or assignment, two healthiest PTs assigned to complete different conditions
Within-subjects experiment
each participant is tested under all conditions
PT asked to take 10mg of medicine, same PT comes back and asked to take 15mg of medicine
provides maximum control over extraneous PT variables
Order effect
occurs when participants’ responses in various conditions are affected by the order of conditions to which they were exposed
Disadvantage of within-subjects designs
Includes: carryover effect
Carryover effect
effect of being tested in one condition on participants’ behavior in later conditions
Type of order effect
Includes: practice effect and fatigue effect
Practice effect
effect where participants perform a task better in later conditions because they have had a chance to practice it
Type of carryover effect
Fatigue effect
effect where participants perform a task worse in later conditions because they become tired or bored
Type of carryover effect
Context effect (contrast effect)
unintended influences on respondents’ answers because they are not related to the content of the item but to the context in which the item appears
Counterbalancing
varying the order of the conditions in which participants are tested, to help solve the problem of order effects in within-subjects experiments
Complete counterbalancing
method in which an equal number of participants complete each possible order of conditions
In within-subject experiments, PTs complete conditions in different orders
Random counterbalancing
method in which the order of conditions is randomly determined for each participant
every possible order of conditions is determined and assigned to PT
Four Big Validities
internal, external, construct, statistical validity
Internal validity
refers to degree in which we can confidently infer a causal relationship between variables
external validity
refers to degree to which we can generalize the findings to other circumstances or settings, like real-world environment
Experiments sometimes have high external validity
Mundane realism
when participants and the situation studied are similar to those that the researchers want to generalize to and participants encounter every day
Psychological realism
where the same mental process is used in both lab and real world
construct validity
research question is clearly operationalized by the study’s methods
Operationalization
specification of exactly how the research question will be studied in the experiment design
Statistical validity
proper statistical treatment of data and soundness of researchers’ statistical conclusions
Proper use of tests
T-tests, ANOVA, regression, correlation
Subject pool
established group of people who have agreed to be contacted about participating in research studies
Research volunteers
more interested in topic, more educated, greater need for approval, higher IQ, more sociable, higher in social class
Experimenter expectancy effect
when the experimenter’s expectations about how participants “should” behave in the experiment affect how the participants behave
Standardization helps
Double-blind study
method to reduce experimenter bias, where neither participant nor experimenter is knowledgeable about the condition to which the participant is assigned
Manipulation check
verifying experimental manipulation worked by using a different measure of the construct the researcher is trying to manipulate
confirms independent variable is successfully manipulated
EX: researchers trying to manipulate participants’ stress levels might give paper-and-pencil stress questionnaire or take blood pressure to verify procedure is successfully manipulated
usually done at end of procedure, useful when results are null
Pilot test
small-scale study conducted to make sure that a new procedure works as planned
Key Takeaways from Ch. 5
Experiment is type of empirical study that features the manipulation of an independent variable, measurement of dependent variable, and control of extraneous variables
An extraneous variable is any variable other than the independent and dependent variables. A confound is an extraneous variable that varies systematically with the independent variable
Experiments can be conducted using either between-subjects or within-subjects designs.
Random assignment to conditions in between-subjects experiments or counterbalancing of orders of conditions in within-subjects experiments is a fundamental element of experimental research. The purpose of these techniques is to control extraneous variables so that they do not become confounding variables
It is important to standardize experimental procedures to minimize extraneous variables, including experimenter expectancy effects
Important to conduct one or more small-scale pilot tests of an experiment to be sure that the procedure works as planned
Non-experimental research
research that lacks the manipulation of an independent variable
Single variable: how accurate are people’s first impressions?
Non-causal statistical relationship between variables: correlation between verbal intelligence and mathematical intelligence?
Participants can’t be randomly assigned: does damage to a person’s hippocampus impair the formation of long-term memory traces?
Broad and exploratory: what it’s like to be a working mother diagnosed with depression?
goal of research is to describe or predict
correlational or observational research
Correlational research
research that is non-experimental because it focuses on the statistical relationship between two variables but does not include the manipulation of an independent variable
no control to extraneous variables
students’ self-esteem and GPA
Why use? no causal relationships, can’t manipulate independent variable, establishes reliability and variability of measures
higher in external validity than experimental research, lower internal validity
describes and predicts
provides converging evidence for theory
Observational research
research that is non-experimental because it focuses on recording systemic observations of behavior in a natural or lab setting without manipulating anything
Milgrim’s original obedience study
describes variables
naturalistic, participant, structured, case studies, archival
Cross-sectional studies
involve comparing two or more pre-existing groups of people (children at different stages of development)
Cohort effect
differences between the groups may reflect the generation that people come from rather than a direct effect of age
ADD!!!
Longitudinal studies
studies in which one group of people are followed over time as they age
effects of aging
Cross-sequential studies
studies in which researchers follow people in different age groups in a smaller period of time
combined elements of both cross-sectional and longitudinal studies
follow different age groups over time
ADD!!!
Study change over time
cross-sectional, longitudinal, or cross-sequential
Survey research
quantitative and qualitative method with two important characteristics; variables are measured using self-reports and considerable attention is paid to the issue of sampling
Respondents
participants in a survey or study
Cognitive processes involved in responding to survey item
Question interpretation -> information retrieval -> judgement formation -> response formatting -> response editing
Context effects
unintended influences on respondents’ answers because they are not related to the content of the item but to the context in which the item appears
ADD!!!
Item-order effect
when the order in which the items are presented affects people’s responses
Open-ended items
simply ask a question and allow participants to answer in whatever way they choose
Closed-ended items
questionnaire items that ask a question and provide a limited set of response options for participants to choose from
Rating scale
an ordered set of responses that participants must choose from
Likert scale
0-10 satisfaction
Created by Rensis Likert to measure people’s attitudes
refers to attitude measures only
BRUSO
used to create effective questionnaire items that are brief and to the point
Stands for brief, relevant, unambiguous, specific, and objective
Probability sampling
occurs when researcher can specify the probability that each member of the population will be selected for the sample
ADD!!!
Non-probability sampling
occurs when the researcher cannot specify the probability that each member of the population will be selected for the sample
ADD!!!
convenience sampling
common method of non-probability sampling in which the sample consists of individuals who happen to be easily available and willing to participate
Snowball sampling
form of non-probability sampling in which existing research participants help recruit additional participants for the study
Quota sampling
form of non-probability sampling in which subgroups in the sample are recruited to be proportional to those subgroups in the population
ADD!!!
Self-selection sampling
form of non-probability sampling in which individuals choose to take part in the research on their own accord, without being approached by the researcher directly
Sampling frame
list of all the members of the population from which to select the respondent
ADD!!!
Simple random sampling
probability sampling method in which each individual in the population has an equal probability of being selected for the sample
Stratified random sampling
a common alternative to simple random sampling in which the population is divided into different subgroups or strata (usually based on demographic characteristics) and then a random sample is taken from each stratum
ADD!!!
Proportionate stratified random sampling
is used to select a sample in which the proportion of respondents in each of various subgroups matches the proportion in the population
ADD!!!
Disproportionate stratified random sampling
is used to sample extra respondents from particularly small subgroups, allowing valid conclusions to be drawn about those subgroups
ADD!!!
Cluster sampling
type of probability sampling in which larger clusters of individuals are randomly sampled and then individuals within each cluster are randomly sampled
ADD!!!
Sampling bias
occurs when a sample is selected in such a way that it is not representative of the entire population and therefore produces inaccurate results
Non-response bias
occurs when there is a systemic difference between survey non-responders from survey responders
ADD!!!
Key takeaways from Ch. 7
Most survey research is non-experimental in nature (it is used to describe variables or measure statistical relationships between variables) but surveys can also be used to measure dependent variables in true experiments
Survey responses are subject to numerous context effects due to question wording, item order, response options, and other factors. Researchers should be sensitive to such effects when constructing surveys and interesting survey results
Use verbal labels instead of numerical labels although responses can be converted to numerical data in the analyses
Survey research usually involves probability sampling, in which each member of the population has a known probability of being selected for the sample. Types of probability sampling include simple random sampling, stratified random sampling, and cluster sampling
Sampling bias occurs when a sample is selected in such a way that it is not representative of the population and therefore produces inaccurate results. The most pervasive form of sampling bias is non-response bias, which occurs when people who do not respond to the survey differ in important ways from people who do respond. The best way to minimize non-response bias is to maximize the response rate by prenotifying respondents, sending them reminders, constructing questionnaires that are short and easy to complete, and offering incentives
Nine sources of threat to internal validity
Selection
History
Maturation
Repeated testing
Instrumentation
Regression to the mean
Experimental mortality
Selection-maturation interaction
Experimenter bias
Clever Hans effect
Animals respond to cues from humans
ADD!!!
Waitlist control groups
Compare treatment to people who are waiting to get treatment
Not neutral
Simplest Experimental Design
Pre-test vs post-test
Solomon Four-Group Design
ADD!!!
Ethics
Branch of philosophy that is concerned with morality- what it means to behave morally and how people can achieve that goal
4 general moral principles that apply to scientific research
weighing risks against benefits
acting responsibly and with integrity
seeking justice
respecting people’s rights and dignity
(adapted from APA ethics code)
Who is affected by scientific research?
research participants
scientific community
society
confederate
helper who pretends to be real participant in study
Tuskegee Syphilis Study
poor Black men from Alabama were observed to see how syphilis developed and were denied treatment
autonomy
persons right to make their own choices and take their own actions free from coercion
informed consent
researchers obtain and document people’s agreement to participate in a study after having informed them of everything that might reasonably be expected to affect their decision
privacy
a person’s right to decide what information about them is shared with others
confidentiality
an agreement not to disclose participants’ personal information without their consent or some appropriate legal authorization
anonymity
when a participants name and other personally identifiable information is not collected at all
Nuremberg Code
one of the earliest ethics codes
a set of 20 ethical principles for research written in 1947 in conjunction with the Nuremberg trials of Nazi physicians accused of war crimes against prisoners in concentration camps
Declaration of Helsinki
ethics code created by the World Medical Council in 1964
Similar to Nuremberg Code
research on humans should be based on protocols that is reviewed by independent committee
most recently revised in 2004
protocol
detailed description of research that is reviewed by independent committee
Belmont Report
set of federal guidelines written in 1978 as a response to the abuses of the Tuskegee study that recognize three important principles in research with humans: justice, respect for persons, and beneficence
formed basis for federal regulations applied to research
justice
importance of conducting research in a way that distributes risks and benefits fairly across different groups at the societal level