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what are the ways that persuasion can harm or help us
false beliefs, attitudes around equality, climate change skepticism, and healthier living
true or false: persuasion isn’t inherently good or bad
true
good =
education (when we believe it)
bad =
propaganda (when we don’t believe it)
“when blessed with _, _, and _ we do resist unwanted persuasion”
logic, information, and motivation
define attitude inoculation
exposing people to weak attacks upon their attitudes so when stronger attacks come they can refute them
define counterargument
reasons why a persuasive message might be wrong
what is cialdini’s poison parasite defense
combining a poison (strong counter) with a parasite (similarity to opponent) to bring counterarguments to mind
to counter fake news people were exposed to fake news stories claiming scientists have yet to reach a consensus whether global warming was caused by humans… what was the result?
those who saw the false claim were later more likely to believe no consensus was reached; but if readers were warned that motivated groups may use misleading tactics to claim no consensus, they were less likely to believe it
what happened when researchers inoculated seventh graders against peer pressures to smoke
they were half as likely to begin smoking
what countries restrict children advertisements
belgium, denmark, greece, ireland, and sweden
why did some countries ban children advertisments
children were having a hard time distinguishing commercials from programs and were starting to trust and badger adults for these products
true or false: children can be taught to resist deceptive ads
true
true or false: middle schoolers who can think critically about ads are also better at resisting peer pressure
true
what are people who live among diverse views more likely to do
only modify their views if the argument is credible
to challenge one’s views is more likely to solidify their position than undermine it, especially if….
the threatening material can be examined with like-minded people
how to build resistance to false messages without becoming closed to valid ones:
be an active listener and force yourself to counterargue