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Brainstorming
generating ideas by association
How to Choose a Topic & Purpose
A topic you know a lot about
A topic you want to know a lot about
A topic you hold strong opinions about
General Purpose
The broad goal of a speech: to inform, persuade, & entertain
Specific Purpose
Single “infinitive phrase” which indicates the purpose of the message
States what the speaker hopes to accomplish
wants audience to know, do, or realize
Ex: “To inform my audience about the three major kinds of avalanches".”
Central Idea
one-sentence statement
encapsulates the major idea of the speech (the main idea)
what are the three main points?