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memory
ability to store and retrieve information over time
3 key functions of memory
encoding: process of transforming perception, thought, and feelings into enduring memory
storage: maintaining info in memory over time
retrieval: process of bringing info that has been encoded and stored
semantic encoding
process of relating new info in a meaningful way to knowledge that is already stored in memory
effect of semantic encoding on memory
long-term retention greatly enhanced by semantic coding
brain activity and semantic encoding
the more activity in the lower left part of the frontal lobe and inner part of left temporal lobe = more likely to retrieve
visual imagery encoding
process of storing new information by converting it into mental pictures
2 reasons visual encoding works
relating incoming info to knowledge already in memory
two mental placeholders, visual and verbal
organizational encoding
process of categorizing info according to the relationships among a series of items
3 types of mnemonics
encoding strategies that improve subsequent retrieval
semantic encoding
visual encoding
organizational encoding
relationship between natural selection and encoding
evidence that survival encoding results in higher levels of recall (overall observations of planning related tasks are enough)
3 major kinds of memory storage (listed by time stored)
sensory
short-term
long-term
sensory storage
holds sensory information for a few seconds or less
2 types of sensory storage
iconic memory: fast-decaying visual info
echoic memory: fast-decaying auditory info
flow of info through the memory system

short-term memory
holds non-sensory information for more than a few seconds but less than a minute
what turns sensory storage into short-term memory
ATTENTION!
rehearsal
process of keeping info in short-term memory by mentally repeating
serial position effect
observation that the first and last few items in a series are more likely to be recalled than middle
capacity and time limit: sensory storage
TIME LIMIT not capacity
capacity and time limit: short-term memory
CAPACITY LIMIT not time
capacity and time limit: long-term memory
NEITHER capacity or time limit
chunking
combining small pieces of info into larger clusters or chunks that are more easily held in short-term
another name for short-term memory and meaning
working memory: active maintenance of info in short-term memory
long term storage
type of storage that holds info for hours, days, weeks, or years
location of long-term memory
hippocampus (explicit); striatum (implicit)
effect of damage to hippocampus
anterograde amnesia: inability to transfer new info from short-term store into long-term
retrograde amnesia: inability to retrieve new info before particular date
consolidation
process by which memories become stable in the brain
process of longer-term consolidation
involves transfer of information from hippocampus to more permanent storage sites in the cortex
reason why retrograde amnesia might not affect childhood memories
longer-term consolidation allows people to recall memories that are more permanent, but forget those that happened just a few years prior to time they became amnesic
how memory becomes consolidated
recalling a memory, thinking about it, talking about it, SLEEPING!
reconsolidation
memories becoming vulnerable to disruption again when recalled, required consolidation again
relationship between synaptic connections and long-term memory
long-term potentiation; long-term memory storage depends on the growth of new synaptic connections b/w neurons; firing b/w two neurons make it easier to transmit the next time
retrieval cue
external information that is associated with stored info helps bring it to mind
encoding specificity principle
retrieval cue can be helpful when it re-creates the specific way memories were encoded
state-dependent retrieval
process in which info tends to be better recalled when person is in the same state (ex. mood) during encoding and retrieval
retrieval induced forgetting
process by which retrieving an item from long-term memory impairs subsequent recall of related item
part of brain activated by trying to retrieve
left frontal lobe
part of brain activated by successfully retrieving
hippocampus
explicit memory
when people consciously or intentionally retrieve past experiences
implicit memory
“knowing how”; past experiences influence later behavior and performance, even without effort to remember them
location of implicit memory
outside hippocampus; evidence points toward striatum
priming
enahnced ability to think of a stimulus, as a result of a recet exposure to the stimulus earlier
semantic memories
network of associated facts and concepts that make up the general knowledge of the world
episodic memory
collection of past experiences that occurred at a particular time and place
semantic vs. episodic memory locations
semantic: primarily temporal and frontal lobe
episodic: primarily hippocampus
location of brain involved in remembering the (episodic) past vs. imagining the future
both hippocampus!
transience
forgetting what occurs with the passage of time
absentmindedness
laspe in attention that results in memory failure
blocking
failure to retrieve info available in memory even though you are trying to produce it
memory misattribution
assigning a recollection or idea to the wrong source
effect of damage to frontal lobe to memory failure
prone to memory misattribution error
suggestibility
tendency to incorporate misleading information from external sources into personal recollections
bias
distorting influences of present knowledge, beliefs, and feelings on recollection of previous experiences
persistence
intrusive recollection of events that we wish we could forget
3 ways to enhance memory:
encoding strategies’
visual imagery encoding
organizational encoding
elaborative encoding
emotional strategies
curiosity
fear
consolidation strategies
retrieval
SLEEP