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What is the bottom line for sports and entertainment events?
Profit
Employee performance is evaluated in relation to a company's what?
Mission
Revenue earned by the NFL is shared among:
32 member teams
New stadiums are not financed with what?
High ticket prices
Is packaging an example of a product extension?
No
Should the quality of a "strong self-understanding" describe a leader?
Yes
What addresses the procedures necessary to ensure facility accessibility for all citizens?
ADA
Does game day image involve the opponent?
No
A manager knows when a team is not functioning properly when there is:
Failure to accomplish goals and tasks
The financial form that projects attendance and revenue necessary to successfully undertake an entertainment event is the:
Proforma
Sports marketing involves the creation and maintenance of what?
Satisfying exchange relationships
Gathering and using information about customers to improve business decision making involves what?
Marketing-information management
Due to the large television audience for the Super Bowl, a 30-second commercial can cost up to how much money?
$2 million
What segmentation focuses on a customer's attitude toward products and services?
Behavioral-based
What is the control of financial and personal injury loss from sudden, unforeseen, and unusual accidents and intentional torts?
Risk management
What is the pre-arranged percentage used to divide various sources of revenue between the promoter and the facility?
Split
Evaluating the success of a sport event is part of what process?
Controlling
Fan misbehavior is dangerous for who?
Players and spectators
What involves matching the best employees with the tasks that must be completed?
Coordinating
Who is the legal representative of an athlete or celebrity?
Agent
Have amateur sports created new financial energy for small communities?
No
What studies the relationship between a season ticket holder and the associated university?
Microeconomics
What is the study of economics of sports events for an entire society?
Economic utility
What leadership often results in a decline in decline in employee performance?
Democratic
What teams work as cohesive units and address work tasks without management direction?
Problem-solving teams
Title IX requires universities to do what?
Pay athletes since they do not have time to work at a job
To prove negligence, does a plaintiff have to prove injury?
No
What occurs on all the major television networks?
Viral campaign
Does game day image involve behavior and local fans?
No
What is a useful approach to leadership in sports management since it is a philosophy based upon a free will and the responsibility for action?
Moral value
What is the impact of performance-enhancing drugs used by athletes?
Viral campaign
What is a legal protection or words and symbols used by a company?
Royalty
What types of fairs face stiff competition from amusement parks and other entertainment venues?
State fairs
What is the bottom line for entertainment events?
Strong management
What process evaluates the success of a concert?
Controlling process
What process signs up committees for specialized tasks?
Implementing process
Who are not concerned about the latest census figures?
Successful entertainment event planners
What type of management is the core of the success for any entertainment organization?
Human resources
What does success for entertainment events depend upon?
Lapse of ethics
Does self-esteem enhancement influence a fan's decision to attend or watch a game (i.e. they are rewarded with a sense of accomplishment when their team performs well)?
Yes