The process of examining one's own thoughts, feelings, and motives.
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Nisbett and Wilson Chocolate Study
A study showing that people may not accurately understand or report the reasons behind their preferences.
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Wilson et al. Mood Study
Research illustrating that people's explanations for their feelings may not accurately reflect the actual causes of their moods.
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Reasons-Generated Attitude Change
The idea that analyzing reasons for a feeling or preference can change an attitude, sometimes moving it away from the person's original gut feeling.
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Wilson and Kraft Relationship Study
Research suggesting that analyzing reasons for relationship feelings can influence evaluations and may make them less consistent with initial feelings.
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Self-Perception Theory
Bem's theory that people infer their own attitudes and feelings by observing their behavior and the circumstances in which it occurs, especially when their attitudes are unclear.
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Overjustification Effect
The tendency for expected external rewards to reduce intrinsic motivation for an activity that was initially enjoyable.
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Lepper, Greene, and Nisbett Marker Study
Children who expected a reward for drawing with markers later showed less interest in the activity than children who received no reward or an unexpected reward.
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Intrinsic Motivation
Doing an activity because it is enjoyable or personally satisfying.
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Extrinsic Motivation
Doing an activity to receive an external reward or avoid a punishment.