Ad Sales Unit 02 - Where ad space comes from

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15 Terms

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As-run

Evidence of what actually aired, recorded after transmission

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Avail

A single sellable unit of commercial capacity

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Blackout

A rights restriction preventing content airing in a place or platform

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Break

A pause in programming where commercials run

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Broadcast day / date

The industry's operational day, typically 6 AM to 5:59 AM

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Commercial load

Total permitted advertising time per hour

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Content title

A show as reusable intellectual property, independent of any airing

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Daypart

A named block of the broadcast day (Prime, Late Night, Daytime)

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Log

The ordered, timed sequence of everything intended to air

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Pod

The block of ads filling a break

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Position

Where in a pod a spot sits; a priceable attribute

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Preemption

A booked spot failing to air due to displacement

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Promo

A network's own advertisement for its own programming

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Spot / unit

One individual commercial airing

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Telecast

A specific episode on a specific channel at a specific date and time