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encoding
the processing of information into the memory system—for example, by extracting meaning.
storage
the process of retaining encoded information over time.
retrieval
the process of getting information out of memory storage.
sensory memory
the immediate, very brief recording of sensory information in the memory system.
short-term/working memory
activated memory that holds a few items briefly, such as the seven digits of a phone number while dialing, before the information is stored or forgotten - conscious, active processing of incoming auditory and visual-spatial information, and of information retrieved from long-term memory.
long-term memory
the relatively permanent and limitless storehouse of the memory system. Includes knowledge, skills, and experiences.
explicit memory
memory of facts and experiences that one can consciously know and "declare." (Also called declarative memory.)
effortful processing
encoding that requires attention and conscious effort.
automatic processing
unconscious encoding of incidental information, such as space, time, and frequency, and of well-learned information, such as word meanings.
implicit memory
retention independent of conscious recollection. (Also called non-declarative memory or procedural.)
iconic memory
a momentary sensory memory of visual stimuli; a photographic or picture-image memory lasting no more than a few tenths of a second.
echoic memory
a momentary sensory memory of auditory stimuli; if attention is elsewhere, sounds and words can still be recalled within 3 or 4 seconds.
chunking
organizing items into familiar, manageable units; often occurs automatically.
mnemonics
memory aids, especially those techniques that use vivid imagery and organizational devices.
spacing effect/distributed practice
the tendency for distributed study or practice to yield better long-term retention than is achieved through massed study or practice.
shallow processing
encoding on a basic level based on the structure or appearance of words.
hippocampus
a neural center located in the limbic system; helps process explicit memories for storage.
long-term potentiation (LTP)
an increase in a cell's firing potential after brief, rapid stimulation. Believed to be a neural basis for learning and memory.
recall
a measure of memory in which the person must retrieve information learned earlier, as on a fill-in-the-blank test.
recognition
a measure of memory in which the person need only identify items previously learned, as on a multiple-choice test.
relearning
a measure of memory that assesses the amount of time saved when learning material again.
priming
the activation, often unconsciously, of certain associations, thus predisposing one's perception, memory, or response.
mood-congruent memory
the tendency to recall experiences that are consistent with one's current good or bad mood.
anterograde amnesia
an inability to form new memories.
retrograde amnesia
an inability to retrieve information from one's past.
proactive interference
the disruptive effect of prior learning on the recall of new information.
retroactive interference
the disruptive effect of new learning on the recall of old information.
misinformation effect
incorporating misleading information into one's memory of an event.
source amnesia
attributing to the wrong source an event we have experienced, heard about, read about, or imagined. (Also called source misattribution.) Source amnesia, along with the misinformation effect, is at the heart of many false memories.
cognition
all the mental activities associated with thinking, knowing, remembering, and communicating.
concept
a mental grouping of similar objects, events, ideas, or people.
prototype
a mental image or best example of a category. Matching new items to a prototype provides a quick and easy method for sorting items into categories (as when comparing feathered creatures to a prototypical bird, such as a robin).
convergent thinking
narrows the available problem solutions to determine the single best solution.
divergent thinking
expands the number of possible problem solutions (creative thinking that diverges in different directions).
algorithm
a methodical, logical rule or procedure that guarantees solving a particular problem. Contrasts with the usually speedier—but also more error-prone—use of heuristics.
heuristic
a simple thinking strategy that often allows us to make judgments and solve problems efficiently; usually speedier but also more error-prone than algorithms.
insight
a sudden realization of a problem's solution; contrasts with strategy-based solutions.
confirmation bias
a tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence.
mental set or schema
a tendency to approach a problem in one particular way, often a way that has been successful in the past.
representativeness heuristic
judging the likelihood of things in terms of how well they seem to represent, or match, particular prototypes; may lead us to ignore other relevant information.
availability heuristic
estimating the likelihood of events based on their availability in memory; if instances come readily to mind (perhaps because of their vividness), we presume such events are common.
overconfidence
the tendency to be more confident than correct—to overestimate the accuracy of our beliefs and judgments.
belief perseverance
clinging to one's initial conceptions after the basis on which they were formed has been discredited.
framing
the way an issue is posed; how an issue is framed can significantly affect decisions and judgments.
context effects
memory is aided by being in the physical location where encoding took place
semantic encoding
the process of relating new information in a meaningful way to knowledge that is already stored in memory
state-dependent memory
The theory that information learned in a particular state of mind (e.g., depressed, happy, somber) is more easily recalled when in that same state of mind.
Herman Ebbinghaus' Forgetting Curve
measures the amount of previously learned information that subjects can recall or recognize across time - amount remembered depends on time spent learning
functional fixedness
the tendency to think of things only in terms of their usual functions; an impediment to problem solving
recency effect (serial position effect)
tendency to remember words at the end of a list especially well when asked immediately after
primacy effect
tendency to remember words at the beginning of a list especially well when there is a delay in asking to recall
Cerebellum
A large structure of the hindbrain that controls fine motor skills and memories related to classical conditioning and procedural skills
Gambler's Fallacy
the belief that the odds of a chance event increase if the event hasn't occurred recently
testing effect
enhanced memory after retrieving, rather than simply rereading, information
sunk cost fallacy
a framing effect in which people make decisions about a current situation based on what they have previously invested in the situation
autobiographical memory
prospective memory
remembering to do things in the future
Hippocampus
A neural center located in the limbic system that helps process explicit memories for storage.
phonological loop
the part of working memory that holds and processes verbal and auditory information
infantile amnesia
the inability to remember events from early childhood