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Automatic
Unconscious processing of information
Effortful
Conscious processing that receives attention and effort
Automatic processing: space
Where the information came from (location)
Automatic processing: time
Unintentionally note when the events take place in a day (sequence of events, 1st, 2nd, 3rd)
Effortful: Shallow - visual structural encoding
Encoding of the image or structure of the term
Effortful: Deep - semantic encoding
Emphasizes the meaning of what is being encoded
Effortful encoding strategies: Chunking
Organizing items into familiar and manageable units
Effortful encoding strategies: mnemonics
Memory aids, especially those techniques that use vivid imagery and organizational devices
Effortful encoding strategies: Hierarchy
Subdivisions of terms
when grouped together, retention is strengthened
Effortful encoding strategies: method of loci
Matching items w/an imagines location
Encoding effects: Spacing effect
We retain information better when we rehearse over time
Encoding effects: serial position
our tendency to recall best, last, and first terms in a list
Encoding effects; Next-in-line
Difficulty in recalling information in events immediately preceding their turn to perform