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Geography
Which countries, regions, or cities are we considering? International?
Product or Service
Are we evaluating specific products or the broader product line?
Target Customers
Has the client identified a target customer segment, or is that part of our recommendation?
Decision Required
Are we considering whether or not to enter, or also where and how?
Investment Budget
Has the client set a maximum investment budget?
Launch Deadline
Is there a required launch date?
Financial Requirements
Beyond the stated goals, are there any required returns or payback limits?
Ownership or control
Does the client require full ownership, or are partnerships and franchising acceptable?
Operational Requirements
Must we use existing facilities and staff, or can we add capacity?
Brand Requirements
Are there brand or quality standards the new offering must maintain?
Existing Commitments
Are there known contractual or legal restrictions that rule out any options?