consumer markets flashcards

17. What is a hedonic market?

A market focused on pleasure, enjoyment, excitement, and emotions.

18. What is a tribal market?

A community formed around a shared interest, identity, or experience, often connected to hedonic behavior.

19. What is an example of a hedonic or tribal market?

A music festival, where people share enjoyment of music and a sense of community.

20. What is an aesthetic market?

A market focused on artistic quality, beauty, and cultural value.

21. Who might influence an aesthetic market?

Art critics, reviewers, curators, and other cultural experts.

22. What is a technological market?

A market focused on technology and innovation and how they shape consumer experiences.

23. What is an experiential market?

A market focused on creating a fully immersive and interactive experience.

24. What are characteristics of an experiential market?

It often involves the five senses, active participation, and immersion.

25. What is the difference between hedonic and experiential markets?

Hedonic focuses on pleasure and enjoyment, while experiential focuses on immersion and active participation.