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conformity
changing behaviours to fit in with the people around you due to social pressures
what are the three types of conformity
internalisation, identification and compliance
what is internalisation
Making the beliefs, values, attitude and behaviour of the group your own. This change is permanent
whats an example of internalisation
being brought up in a religious household and becoming religious yourself
what is identification
Temporary/short term change of behaviour and beliefs only in the presence of a group
what is compliance
This means to follow other people’s ideas/to go along with the group to gain their approval or avoid disapproval. You publically agree but privately disagree
what is compliance
This means to follow other people’s ideas/to go along with the group to gain their approval or avoid disapproval. You publically agree but privately disagree
what is an example of compliance
when friends pressure you into drinking alcohol when you don’t truly want to, and will not drink outside of such social situations
what is informational social influence
when someone conforms because they want to be right. they look to others to infer the right answer in a situation
what is an example of informational social influence
a person following the direction of the crowd in an emergency, even though they don’t actually know where they are going, as they assume that everyone else is going to the right place
what is supportive evidence for informational social influence
Fein et al asked participants to vote for a US presidential candidate after they saw others voting for somebody else. Most of the participants changed their minds because they wanted to be ‘correct’, thus demonstrating the impact of informational social influence as amechanism for conformity
what is normative social influence
when someone conforms because they want to be liked and be part of a group
what is an example of normative social influence
a person starting to smoke because they are surrounded by other people who smoke