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focus
moving from vague ideas bout what we want to study to being able to recognize and measure it in the real world
measurement
making observations and assigning values
what is an example of measurement
aggressive behavior
when the measurement process begin
when a researcher starts formulating individual research questions and hypotheses
what are the two main steps in the measurement process
conceptualization and operationalization
what are examples of conceptualizations
misdemeanor crime and violent crime
what are concepts
words, phrases, or symbols used to represent these mental images
what are dimensions
specific aspects of your concept
______ represents the final step in the measurement process
indicators/operationalizations
what is indicators/operationalizations
An operational definition is a description of the research procedures required to measure a concept or variable
What are the levels of measurement
nominal, ordinal, interval, ratio
nominal
variable attributes are classified into two or more categories
example of nominal
political party
exhaustive
variable must have enough attributes so all persons, events, objects under study will fit into one of the categories provided
mutually exclusive
the attributes classifying persons, events, objects under study must not fit into more than one category
ordinal
second lowest level variable, attribute can logically rank order
what is the most common survey response
strongly agree, agree, neutral, disagree, strongly disagree
interval
more complex than nominal and ordinal have the same qualities
ratio
has a true zero point
indicators
questions that measure harm
what does the use of multiple indicators help with
prove a better overall representation and reduce error
reliability
whether a particular measurement technique repeatedly applied to the same object would yield the same result each time
what is another word for reliability
consistency
example of reliability
rating characteristics of individuals shown in photographs
what is the problem with reliability
even if the same result is obtained repeatedly, it may not be accurate findings
what are the two types of reliability assessment
test-retest method and inter-rater reliability
what is the test- retest method
administer the same questionnaire on two separate occasions
what is an example of the test-retest method
iq test
problems with test-retest method
subject may remember answers from the first administration of the assessment, the subject changes their response because their opinion changes, or the subject changes their response because of how they reacted to the first administration
what is inter-rater reliability
compare findings from different raters, used to verify or to seek corroboration of measurements
how do you increase reliability in your measures
increasing the number of different indicators of a concept
validity
the extent to which an empirical measure adequately reflects the meaning of the concept under consideration
what is another word for validity
accuracy
What are the three types of validity assessment
face validity, criterion-related validity, construct validity
what is face validity
on its face does seem valid, but does it correspond with our common agreement and mental images of that issue
what is an example of face validity
and an indicator for self-esteem
what is criterion-related validity
assessment that compares a measure to some single, external criteria
what is construct validity
searches for evidence that logical relationships/connections exist, an accumulation of research