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S - Speaker
The author or presenter delivering the text, including their persona, credentials, and authority.
P - Purpose
What the speaker wants the audience to think, feel, or do after reading or hearing the text.
A - Audience
The target group of readers or listeners, including their values, beliefs, and biases.
C - Context
The broad historical, social, political, or cultural backdrop surrounding the text.
E - Exigence
The specific immediate event, crisis, or catalyst that forced the author to write or speak right now.
Line of Reasoning
The logical chain of steps an author takes through chunked sections to advance their overall purpose.
Beginning Chunk
The initial section of a text used to establish credibility, frame the core problem, or find common ground.
Middle Chunk
The core section of a text used to present evidence, address counterarguments, and build emotional tension.
Ending Chunk
The final section of a text used to issue a call to action, outline consequences, or project a future vision.
Statistics and Facts
Hard numerical data or verifiable real-world statements used as direct evidence.
Examples
Specific real-world instances that illustrate a broader claim as direct evidence.
Anecdotes
Brief personal stories used as direct evidence to make an argument human or relatable.
Direct Quotes
Exact words from experts, witnesses, or historical figures used as direct evidence.
Definitions
Clarifying the exact meaning of key terms to set the parameters of an argument.
Simile
An indirect comparison between two distinct things using like or as.
Metaphor
An indirect direct equation of two unrelated things without using like or as.
Analogy
An extended comparison explaining a complex or unfamiliar idea using a simpler one.
Antithesis
Placing two contrasting ideas side by side using balanced or parallel grammatical structure.
Allusion
A brief, indirect reference to a famous historical event, literary work, speech, or biblical text.
Rhetorical Questions
Questions asked for dramatic effect or to guide the audience to a specific conclusion.
Declared Priorities
Explicitly stating to the audience what matters most above other considerations.
Declared Sequencing
Signposting the logical flow and transition of points using explicit terms.
Chronological Order
An organizational structure that arranges events or points in sequential time order.
Cause and Effect
An organizational structure that analyzes the origin of an issue and its resulting consequences.
Compare and Contrast
An organizational structure that highlights the similarities and differences between two or more items.
Deductive Reasoning
An organizational structure moving from a general principle or rule to a specific conclusion.
Inductive Reasoning
An organizational structure moving from specific observations or evidence to a general conclusion.
Problem Solution
An organizational structure that clearly outlines a specific issue and proposes a remedy.
Order of Importance
An organizational structure that arranges points building from least critical to most impactful.