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Primary role of a business
Meets needs and wants
Good
Tangible product
Four inputs of business
Physical, human, financial, and enterprise
Enterprise
The idea and drive to make things function
Outputs of production
Goods and services
Primary sector
Acquiring or extracting raw materials from the earth
Secondary sector
Manufacturing and assembling products from raw materials
Tertiary sector
Services such as banks, schools, and restaurants
Quaternary sector
Knowledge-focused services, research and development, and consultancy
Example of primary sector activity
Coal mining
Entrepreneur
An individual who develops and runs a business, assuming the risks and rewards
Motivations for starting a business
Necessity, independence, and finding a gap in the market
Common challenge for new businesses
Difficulty raising finance and building brand awareness
Business plan growth statistic
Business plans help businesses grow up to 30% faster
Entrepreneur persistence statistic
Entrepreneurs with a business plan are 6 times more likely to persist with starting a business
High-growth businesses with a business plan
70%
Venture capitalists who won't invest without a business plan
Over 85%
Key purpose of a business plan
Help raise finance through investors and banks
Limitation of a business plan
It is only as good as the forecasts and research used to create it
What a standard business plan includes
Short-, medium-, and long-term goals; market analysis; competitor evaluation; and owner background
Why Emily started Bite Me Bagel Shop
She lost her job and needed to bring in income
Emily's initial sales channel
Obstacle Emily faced when introducing bagels to local customers
Most locals did not know what a bagel was
Business sectors of Bite Me Bagel Shop
Secondary and tertiary
SWOT
Strengths, weaknesses, opportunities, and threats
KPI
Key Performance Indicator
Sales department KPI
Cost per lead, conversion rate, monthly sales growth, or total revenue