marketing mix. 7ps and swot analysis
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8 Terms
1
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what are all the P’s
product
price
place
promotion
people
process
physical
2
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what is swat analysis
helps a business asses its competitive strength and the nature of its external environement
3
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what is swat analysis made up of
strengths
weaknesses
oppurtunities
threat
4
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what are strengths and weaknesses
internal to the business
5
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what are oppurtunities and threats
external to the business
6
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evidence of strengths and weaknesses
market share
profitability
efficiency
7
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evidence of strengths and weaknesses
PESTLE
8
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evaluating swot anaylsis
+ logical structure
+focuses on strategic issues
- independant
-lacks focus
Note 
Flashcards (72)