marketing mix. 7ps and swot analysis

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8 Terms

1
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what are all the P’s

  1. product

  2. price

  3. place

  4. promotion

  5. people

  6. process

  7. physical

2
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what is swat analysis

helps a business asses its competitive strength and the nature of its external environement

3
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what is swat analysis made up of

  • strengths

  • weaknesses

  • oppurtunities

  • threat

4
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what are strengths and weaknesses

internal to the business

5
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what are oppurtunities and threats

external to the business

6
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evidence of strengths and weaknesses

  • market share

  • profitability

  • efficiency

7
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evidence of strengths and weaknesses

PESTLE

8
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evaluating swot anaylsis

+ logical structure

+focuses on strategic issues

- independant

-lacks focus