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What is Market Capitalization?
Total market value of a company's outstanding common shares.
Formula: Stock Price × Shares Outstanding
Large-cap: $10 billion+
Mid-cap: $2–10 billion
Small-cap: $250 million–$2 billion
Remember: Market cap = Company SIZE, not stock price alone.
What is a Cyclical Stock?
Stock whose performance is closely tied to the economy.
Performs better during economic expansion.
Performs worse during recessions.
Examples: Automobiles, airlines, hotels, luxury goods.
Remember: Cyclical = Follows the economic cycle.
What is a Defensive Stock?
Stock of a company providing essential goods or services needed regardless of the economy.
Generally more stable during recessions.
Less sensitive to economic cycles.
Examples: Utilities, healthcare, consumer staples (food, household necessities).
Remember: Defensive = People still NEED it during a recession.
Cyclical: People spend more when the economy is ____.
Defensive: People still buy it when the economy is ____.
Cyclical: People spend more when the economy is GOOD.
Defensive: People still buy it when the economy is BAD.
What happens when a company issues a stock dividend?
Shareholders receive additional shares instead of cash.
Shares outstanding: Increase
Market price per share: Decreases proportionally (theoretically)
Total investment value: Unchanged initially
Ownership percentage: Unchanged
Cost basis per share: Decreases
Total cost basis: Unchanged
Example: 10% stock dividend
100 shares at $50 = $5,000
After dividend:
110 shares at approximately $45.45 = $5,000
Remember: MORE shares, LOWER price per share, SAME total value!