PURCOM MIDTERMS

Communication

fundamental skill, impacts personal and professional success

Wood

• Systematic process, interact through symbols and interpret meaning

• exchange of thought, ideas, concept, views, among 2/more people

• PROCESS, SYSTEMATIC, SYMBOLIC, INVOLVES MEANING

Adjust to Climate

2 Factors:

• Content to be covered

• Communication climate, the feeling that accompanies it

Choose your Channel

Mediums used to transmit message

Eliminate Static

too much noise can make message ineffective

Tune In

“Checking in” if the audience is listening

Know your nonverbals

familiarize yourself with eye contact, gestures, etc

Sender

Initiates conversation

Receiver

individual whom message is sent

Message

outcome of encoding, sent through a medium or channel

Feedback

receiver responds to the message

Barriers

interferes with communication process

Physical Barrier

• noise or distance

• if source is not visible

Psychological Barrier

stress, biases, attitudes, interest, experiences

Linguistic Barrier

language, jargon, differences, faulty expressions, vocabulary

Sociocultural Barrier

norms, traditions, context

Technological Barrier

poor connectivity, eratic power supply

Clarity of Message

• Objective of communication is well defined, language used is simple, brief, and clear

• short and simple

• proper phrasing, punctuation, emphasis, voice modulation

Reinforcement of ideas

• element of redundancy is introduced

• difficult words are simplified

• consider level of audience

Appropriate Channel

• cruicial for success of communication

• a simple channel may convey message more effectively

Motivation

• receivers need to be encouraged to express views and opinions

• helps remove psychological and sociocultural barriers

• appreciation increases self esteem

Proper Environment

Proper seating arrangement, visibility of the source, comfortable environment

Feedback

bridges gaps

integral component of any communication activity

Culture

• total inherited ideas, values, beliefs, knowledge

• complex collection of knowledge and awareness

• folklore, language, law occasions, lifestyle

Larry A. Samvar and Richard E. Porter

Ability to send and receive messages across different cultures

Edward T. Hall

Culture influences not only what we communicate, but how we communicate

Tin-Tooney (1999)

When a person interacts, negotiate, create meanings, showing their unique cultural backgrounf

Gudykunst (2003)

communication among different nationalities

Sipacio-Balgos (2016)

communication that has touch of influence by various ethnicities, religion, sexual orientation from particular communities

Characteristics of Competent Intercultural Communicator

1. Motivation

2. Flexibility and Adaptability to tolerate high levels of uncertainty

3. Reflectiveness and Mindfulness

4. Open-mindedness

5. Creativity

6. Sensitivity

7. Adaptability

8. Adaptability to engage in divergent thinking and system-level thinking

Martial Law: Fr Marcos Sr

• independent information was limited

• makes it difficult for citizens to obtain different perspectives on events of the country

Edsa People Power Revolution

Feb 1986

Radio Veritas

helped spread information and mobilized people

Connectivity

ability of people,devices, and digital systems to connect and exchange information through communication networks

Convergence

Integration of different communication technologies, media, and functions into a single platform

allows different forms of communication to work together

Interactivity

• Ability of users to participate in communication by responding, reading, reacting, and influencing exchange of information

• requires respectful dialogue, critical thinking, willingness to listen to others

• interactivity does not equal meaningful conversation

First Media (Broadcast)

• Centralized: one speaks to many

• One way communication

• Reproduction of social stratification and inequality

• People: fragmented mass

• Influences consciousness

Second Media Age (Interactivity)

• Decentralized: Many speak to many

• two way communication

• democratizing: facilitates universal citizenship

• participants retain individuality

• influences individual experiences of time and space

Baruah (2012)

“Social Media”

• means of digital interactions that neglect hindrances of time and space of 2 communicators w/ the use of web based technologies

• some may use this foe expressions of anger and resentment

• meaning may be misunderstood due to reliance on words, images, videos, emoji

Kaplan and Haenlein (2010)

Social Media: group of internet based applications that build ideological and technological foundations of web 2.0 and allow creation and exchange of user generated content

Users of SocMed: critics, writers, scholars, experts, decision makers

Low Social Presence

High Blogs (Twitter)

Low-collaborative projects (Wiki)

Medium Social Presence

social networking sites (fb)

content communities (youtube)

High Social Presence

virtual social worlds

virtual game worlds

Functions of technology for business presentation purposes

1. easy product launch

2. seminars and announcements

3. blog movie reviews

4. video lectures

Expectations of Audience

1. skills to defend argument or stand

2. contribution to the learning of your peers

3. demonstration of research skills

4. deep understanding of the topic through explanation of it to others

5. Exposures of work to scrutiny of the audience