Data 360

Configure a batch transform to split each incoming record into two separate data lake objects during ingestion.

A retail chain, OmniStyle Apparel, ingests customer data from a custom Salesforce object. Each record contains two separate store credit balances — "In-Store Credit" and "Online Credit" — stored together in the same record. The marketing team needs these two credit types separated into distinct records for targeted promotions and expiration tracking. What should the Data 360 Consultant recommend?

Navigate to the Data 360 Setup menu and run the Install action on the data kit to materialize its components.

A data engineer at Summit Financial deploys a change set containing a data kit from a sandbox into a new production Salesforce organization. The deployment log shows "Success," but the data mapping configurations and custom dashboards inside the kit are missing from the Data 360 interface. What is the required next step?

Create a calculated field directly within the Data 360 semantic layer for query-time evaluation.

A Data 360 Consultant is working with a logistics firm, Redwood Freight. They need to provide a live-calculated metric called "Delivery Efficiency Ratio" to Tableau Next. Business users must be able to filter this metric dynamically by carrier, regional hub, and driver shift. The metric must reflect the most recent shipment statuses without batch delays. Which method should the consultant use?

External data federation that reads the Databricks tables directly at query time.

A manufacturing company, Atlas Industrial, stores production sensor data in an external Databricks environment. The Data 360 Consultant needs to make this sensor data available for analytics without creating any additional storage costs in Data 360. Which capability should the consultant use?

Challenge whether these fields are necessary and recommend excluding them unless a specific use case is identified.

A Data 360 Consultant is configuring data streams for a student loan provider. The stakeholder requests that "marital status" and "number of dependents" be included in the unified profile even though these fields are never used in any current or planned calculation. What should the consultant do?

The Individual record and every associated record in any data model object or data lake object tied to that Individual.

A customer submits a formal request to "erase all personal data" under privacy regulations. The Data 360 system receives this request. What data within Data 360 is removed when processing this request?

Data 360 Segment Publisher

A Data 360 project has a user named Priya. Her job requires her to build and publish audience segments and send those segments to destination platforms (e.g., Google Ads, Braze). She must not be allowed to edit the underlying data model mappings or identity resolution configuration. Following least privilege, which standard permission set should Priya receive?

Select the Churn Probability Score calculated insight field as an attribute when configuring the audience activation to Iterable

A subscription box company, CrateJoy, has unified customer profiles in Data 360. They have created a calculated insight called "Churn Probability Score" (0-100). They need to send this score to Iterable (a cross-channel marketing platform) to suppress high-risk customers from expensive acquisition campaigns. What is the most direct method to make this score available in Iterable?

Transaction Line

A consumer goods company, FreshBev, needs to report on total case volume and wholesale revenue per product category (e.g., "Sparkling Water," "Cold Brew") for each sales deal. Which subject area within the Data 360 data model contains this transactional information?

The connector executes a complete re-ingestion to align the data lake object with the updated source structure.

A Data 360 administrator adds a custom field called "Loyalty_Tier__c" to a Salesforce CRM object that is currently being ingested. What behavior does the CRM Connector exhibit after this schema change?

Multi-column composite key

A developer at Harbor Health is ingesting patient prescription records from a legacy mainframe into Data 360. The source system has no single primary key column. However, combining the "PatientID" and "PrescriptionDate" and "DrugCode" fields uniquely identifies each row. What should the developer configure as the unique identifier for this data stream?

Delete the workspace and recreate it, this time selecting the data space that contains the Customer_360_Profile DMO.

A Data 360 Consultant creates a new workspace to query a data model object (DMO) named "Customer_360_Profile." They select the first data space listed without checking its contents. When attempting to write a query, the DMO is not available. What is the solution?

Place both attribute conditions (color = red AND category = sweater) inside one container.

A retail marketer at Urban Outfitters is building a segment to target customers who purchased a "red sweater" (product color = red, product category = sweater) from the Order Line Item object. How should the consultant structure the segment criteria?

Export the configuration as a data kit from development and install it in production.

A media company has two Data 360 environments — a development org and a production org. A consultant has completed and tested an Azure Blob Storage data stream with custom field mappings in the development org. What is the recommended method to move this configuration to the production org?

Invoke the model using Flow Builder or configure a predict job that writes results back to Data 360 or CRM objects.

A Data 360 Consultant has deployed a churn prediction model using Einstein Studio. The business wants to automatically flag high-risk customer records in Service Cloud whenever the model runs. What is the standard method to apply these predictions to a Salesforce business process?

Salesforce Flow configured to monitor activation failure events and send email alerts.

A Data 360 Consultant needs to set up an automated email notification whenever an audience activation to Google Ads fails for a specific high-value segment. Which capability should the consultant use?

When a field used in a match rule contains no value, that field is excluded from matching consideration for that record.

A Data 360 Consultant is configuring identity resolution rules and encounters the "Ignore Empty Value" checkbox on a match rule field. What is the function of this setting?

When the logic is a simple, row-level calculation that does not require joins or multi-row operations.

A Data 360 Consultant needs to create a derived field that calculates "discounted price" as (list price * 0.85) for every row in a product catalog data model object. When would a formula be preferred over a transform for this task?

Structured Query Language (SQL)

A business analyst needs to perform a quick validation of records inside a newly configured data model object (DMO) called "Product_Inventory_DMO." They open the Query Editor panel within Data 360. Which language must the analyst use to retrieve and examine rows from this DMO?

Automation event-triggered flow using real-time data actions

A telecommunications provider, WaveTel, ingests real-time customer call drop events from a streaming source into Data 360. The business requires that an automated network repair workflow in the core Salesforce CRM org be triggered immediately whenever a call drop event occurs, with no noticeable delay. Which Data 360 capability should the consultant use?

Build the segment directly on the Shipment Order DMO.

A subscription box company, TreatMonthly, wants to create an audience where each individual subscription shipment generates a separate record in the published segment. If a customer has three active subscriptions (e.g., snacks, beauty, pet), the segment should contain three distinct entries for that customer to enable shipment-specific tracking. All shipments are stored in the Shipment Order DMO, and Identity Resolution unifies customers on the Unified Individual DMO. Which configuration should the consultant use?

Deletion requests are tied to Individual profiles and require identification of the corresponding Individual record.

During a GDPR compliance discussion, a customer states they must honor Right to Be Forgotten requests. The Data 360 Consultant confirms that Consent API can address this requirement. What important detail should the consultant communicate to the customer?

Contact Point Email

A furniture retailer, ModernHome, has a custom object called "Preferred_Contact_Email__c" that stores alternate email addresses for customers, related to the standard Contact object in Salesforce CRM. The marketing team wants to use these email addresses for activation campaigns. Which data model object (DMO) should the consultant map this custom object to?

Only metadata such as DMO definitions, mappings, calculated insight configurations, and segment rules.

A Data 360 Consultant is explaining sandbox behavior to a stakeholder at a financial services firm. The stakeholder asks what data is included in a standard Data 360 sandbox environment. What should the consultant say?

Transaction → Source Contact → Unified Customer

A data analyst needs to build a calculated insight that computes "Customer Lifetime Value" (CLV) at the unified customer level. Transaction amounts are stored in the Transaction DMO, source customer records are in the Source Contact DMO, and resolved profiles are in the Unified Customer DMO. Which join sequence is required within the calculated insight?

Data Lake Object (DLO)

A Data 360 Consultant is configuring ingestion of clickstream data from a retail website. The legal team requires that the raw, unaltered data be preserved exactly as received from the source system to maintain an audit trail of the original transmission. Which object type in Data 360 serves this purpose?

Create a composite key by concatenating the three source fields using a formula field.

A source system feeding into Data 360 does not contain any single field that can serve as a unique identifier for its records. The data can be uniquely identified only by combining three fields together. What should the Data 360 Consultant do?

Use Activation Membership to select the Loyalty Member DMO and add the Rewards Tier field to the payload.

A Data 360 Consultant is configuring an activation for a segment built on the Unified Customer DMO to be sent to a CDP destination. The activation payload needs to include "Rewards Tier" from the Loyalty Member DMO, even though this DMO was not used in the segment's filtering criteria. How can the consultant include this field during activation setup?

The "View All" object-level permission is enabled for the connected integration user.

A Data 360 Consultant is setting up a new data stream from a Salesforce CRM source. A custom object called "Warehouse_Inventory__c" does not appear in the list of available objects during configuration. Which permission should the consultant verify in the source Salesforce CRM organization?