ART 473 – Professional Practices in Illustration Midterm Notes

Vocabulary practice flashcards covering career practices, resumes, cover letters, outreach, branding, websites, social media, and print marketing from ART 473.

Three Monetization Methods

The three paths illustrators use to generate income: Freelance, Employment, and Direct Sales.

Freelance

The monetization method in illustration that holds the most abundance of available work.

Career Progression in Illustration

Progresses like a staircase, meaning an illustrator's career goes up incrementally.

Agent Representation Fee

A standard cut taken by agents representing illustrators, commonly set at $30\%$.

ATS (Applicant Tracking System)

Software used by most companies to scan, parse, and compile resumes by matching applicant experiences with the requirements on a job posting.

STAR Method

A structured format for developing resume text based on Situation, Task, Action, and Result.

Cover Letter

The first document read in application materials, serving as a first impression and acting as a bridge that ties the resume to the job posting.

Outreach (Prospecting / Canvassing)

Marketing oneself using a cold email, portfolio, and website with the goal of securing work.

The 3 P's of Outreaching

Pleasantly, Persistent, Periodically.

Outreach Update Frequency

Every 3 months, which is how often someone on a mailing list should be updated with a new email.

Specialist

An illustrator focused on one given industry or type of work, which is preferred over being a generalist in the modern market.

Marketing Rule of 7

A marketing principle stating that it takes 7 times for people to see something in order to remember it.

Website Dwell Time

Less than a minute, representing the typical amount of time visitors remain on an illustrator's website.

Social Media Update Cadence

At least every 2 weeks to engage fans, reinforce a professional persona, showcase recent work, and drive traffic to a website or shop.

Tear Sheet

A piece of printer paper that features 3 to 5 of an illustrator's best works along with their contact info.

Standard Business Card Size

$3.5 \times 2\text{''}$, representing the basic essential print marketing material to bring to physical events.

Die Cut vs. Perforated Cut (Kiss Cut)

Die cut cuts through the material completely, whereas perforated cut (kiss cut) only cuts the top layer.