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Font?
Futura
What is the geometric font?
Futura


Font?
Bodoni
What is the modern font?
Bodoni BQ


Font?
Baskerville
What is the transitional font?
Baskerville


Font?
Serifa
What is the slab serif font?
Serifa


Font?
Garamond
What is the oldstyle font?
Garamond


Font?
Helvetica
What is the grotesk / neo-grotesk font?
Helvetica


Font?
Bodoni Poster
What is the fat face font?
Bodoni Poster


Font?
Univers
What is the thin and condensed font?
Univers


Font?
Gill sans
What is the humanist font?
Gill sans

What is a serif?
Small stroke attached to end of letter.

What is a cap height?
Top line letters hit, typically uppercase or taller letters.

What is a x height?
Middle line, the height of the lowercase letters.

What is a baseline?
Invisible line where type sits on.

What is a stem?
The primary vertical stroke.

What is a bowl?
The curved or rounded in some way that encases or encloses a negative space.

What is a ligature?
The two or more letters combined by a line (ff, fi, fl, ffi, ffl).

What is a descender?
The tails of letter forms.

What is an ascender?
The upward vertical on a lowercase letter.

What is the spine?
The main curve stroke, only seen in upper and lowercase s.

What is the crossbar?
The horizontal stroke in a letter form.

What is the counter?
The negative/ open space within a letter.

What is the tittle/ dot?
The floating part of an i.

What is the terminal?
The end of a stroke that does not include a serif, decorative flourish that doesn’t look similar to the serifs.

What is the finial?
The curved or tapered end of a stroke with no serif.

What is small caps?
The Capital letters that only reach the x-height.

When do you use a hyphen?
Hyphen is the shortest dash, it appears at the end of a line when a word breaks onto the next line. Also found in compound words.

When do you use an en dash?
En dash is the middle sized dash (length of a N), indicates a range of values (1880–1912, pages 33–68, Exhibits A–E).

When do you use an em dash?
Em dash is the longest dash (length of a M), is used to make a break between parts of a sentence. Use it when a comma is too weak, but a colon and semicolon is too strong.

What are Oldstyle Figures (in reference to numbers)?
Numbers that blend in with paragraph text because it has numbers that reach the x-height as well as having ascenders and descenders.

What is kerning?
It is the act of the adjustment of the letter space between two letter forms.

What is tracking?
It is the process of adjusting the spacing between all characters in a block of text.

What is leading?
The distance from the baseline of one line of type to another.

What is fully justified?
The text that has even/ hard edges on both the left and right sides.

What is flush left, rag right?
The flush side is the left side and the rag/ soft side is the right edge.

What is flush right, rag left?
The flush side is the right side and the rag/ soft side is the left edge.
