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Unit of analysis
The item that the researcher is trying to understand or study
Encode
The process of creating a message using symbols
Channel
Pathway through which the symbols travel (has a sender and receiver on either side of the channel)
Noise
Anything that interferes with the reciever’s ability to properly recieve the message
Decode
The process of interpreting the symbols within a message
Feedback
The various verbal and non-verbal responses to the messages by the reciever
Context
The physical, emotional, and psychological enviornment in which the communication event takes place
Communication competence
The ability to effectively and appropriately interact in any given situation
Self-monitoring
The process of being attuned to how our actions and messages impact others
Generalized other
A composite mental image we use to practice our potential statements or behaviors before we actually enact them
Empathy
The ability to understand and feel the same way as another person
Cognitive complexity
The ability to recognize multiple potential ways in which a situation or message could be understood or interpreted
Dialogue
A style of communication that respectfully encourages others to want to listen, while also listening in a way that encourages others to want to speak
Monologue
A style of communication where only one voice is respected (doesn’t mean only one voice is heard)
Assertiveness
The practice of clearly, calmly, and confidently making positions and ideas known to others
Debate
Parties listen to each other with the goal of defeating the opponent’s argument rather than understanding a perspective or finding common ground
Civility
The ability to treat others with respect, so we can have a lasting, peaceful, and positive interaction
Presentness
Giving your full attention to someone and avoid mental distractions, or noise, we are then practicing presentness
Unconditional positive regard
Accepting others with a positive attitude (keeping an open mind and seeing the potential good in others to create an environment where people feel comfortable expressing ideas and speaking about potentially controversial topics)
Deliberative
Speeches about future actions that might be taken
Forensic
Arguments about what had happened
Epideictic
Speeches that celebrate or commemorate events or people
General purpose
The broad intent of what your speech should accomplish (3 types: inform, persuade, and commemorate)
Brainstorm
The practice of creating a list of all the possible topics you can think of
Concept map
A visual representation of all the potential areas you could cover in your speech
Demographics
Categories of definable characteristics or groups of people
Informant
A contact person within the organization or group you can talk with to obtain information about the audience you will be speaking to
Likely scale questions
Survey questions that provide statements and then ask respondents to circle a number that measures their level of agreement with the statement
Semantic differential scale questions
Surgery questions that ask participants to choose their position on continuum between two polar opposites
Numbers
Raw quantitative data
Statistics
Quantitative reports that summarize and organize sets of numbers to make them easier to understand and visualize
Testimony
The words of other people used to support your point
Examples
Instances that we use to help define or clarify concepts
Expert testimony
Information that you can obtain from someone who has conducted extensive research not he topic
Peer testimony
Information that comes from someone who is in the same peer group as the audience (they aren’t necessarily an expert on the topic)
Denotative meaning
The literal definition of a word or phrase that you might find in a dictionary
Connotative meaning
The way a word or phrase is used in a particular context, potentially as slang or with an implied value judgement
Specific purpose statement
A narrower version of the general-purpose statement that identifies the topic you will address
Thesis statement
A 1 sentence summary of your speech that is written the way you will say it out loud to your audience
Preview of main points
Tells your audience how you will organize the information for that lesson or argument
Transition
A transition is a connecting statement that lets your audience know you are moving from one part of your speech to another
Internal summary
A statement that review or sums up what you just finished telling the audience
Signpost
A word that catches the audience’s attention and indicates where you are int he speech
Internal preview
A statement that previews what is coming up next and can even be an overview of the elements of the next main point
Full-sentence preparation outline
Everything you plan to say in your speech and is written somewhat like a manuscript in an outline format
Key word speaking outline
Outline you use during your speech, and it should include only key words to remind you of the main points, sub-points, source citations, statistics, and direct quotations you want to make sure are said in a particular way
Subordination
The process of creating a hierarchy of ideas in which the most general ideas appear first followed by more specific ideas
Coordination
The idea that all information not eh same level has the same degree of significance
Division
Being able to divide your main point into sub-points to explain it further
Vocal delivery
Everything that affects how your voice sounds when you speak
Pronunciation
What a word should sound like when it is spoken according to a rule or standard
Articulation
The process of physically shaping the sounds that make the word
Volume
How loud or soft the sound of your voice sounds when you speak
Pitch
How high or low your voice sounds when you speak
Rhythm
The cadence or pattern of movement in your voice
Rate
How fast or slow you speak
Tone
How variable your voice is and how
“Warm” your voice sounds
Vocalized pauses
Filer words that many speakers use when they feel I like that should be saying something but do not have anything to say
Physical delivery
All of the physical signals your body sends to your audience during your speech (there are several elements you should consider)
Physical appearance
Includes your apparel and grooming
Posture
The position of your body when you’re speaking
Facial expressions
The way the position and movement of your facial features convey emotion and engagement
Gestures
The movements of your hands and arms
Eye contact
Looking members of your audience in the eyes while speaking
Memorized speech
A speech the speaker commits to memory and delivers without the use of any notes
Manuscript speech
A speech the speaker writes out word for word in an essay format and delivers by reading from the manuscript
Extemporaneous speech
A practiced, polished speech that makes use of a limited speaking outline
Impromptu speech
A speech presented with little or no preparation
Communication apprehension
The fear or anxiety associated with real or anticipated communication with another or others
Trait CA
The amount of communication anxiety you were born with and naturally hav due to genetics
State CA
Anxiety that is related to the context in which you are communicating
Systematic desensitization
The process by witch a person is slowly introduced to something they fear so that each tie that overcome the fear the intensity decreased
Self-fulfilling prophecy
Convincing yourself that something is going to happen before it does, thus leading to the occurrence of what you originally expected
Presentation aids
Resources that engage one or more of the audience’s five senses to help the audience better understand the message
Objects
Physical items that you are discussing in your speech
Models
Scaled physical representations of things utilized as presentation aid
Demonstrations
Presentation aids that involves enacting the process you are trying to teach your audience
Charts
Visual presentation aid that shows numeric data in a series of rows and columns
Line graphs
Visual presentation aid that uses lines along two axes to show changes in values over time
Bar graphs
Visual presentation aids that have two axes and either horizontal or vertical bars that show the total number of items or levels of achievement in each category
Histogram
A type of frequency chart that shows the proportion of individuals that obtained a certain level of achievement along a continuum
Pie graph
A round graph that has slices that represent how large the proportion of that particular category is compared to the whole
Scatterplot
A graph that shows the relationship between two continuous variables
Arbitrary
Terms hat describes symbols themselves as having no direct connection with the things they represent
Semiotics
The study of the social production of meaning from sign systems like language
Signifier
The physical thing as we perceive it in the word around us
Signified
The associated with the signifier, the idea or mental construct of the signifier
Sign
An arbitrary symbol that represents the signifier and the signified
Ambiguous
Term that describes words as being without absolute meanings
Denotative meaning
The meaning prescribed to a sign without understanding its history of usage and application, its dictionary, or literal, definition
Connotative meaning
Meaning that comes from a set of associations a word brings to mind in a person
Abstract
The idea that language is not tangible or concrete
Negative
The idea that language separates things from their natural state, thus telling us not only what something is, but what it is not
Similes
Metaphoric language devices that compare two things through the use of “like” or “as”
Synecdoche
A metaphor that uses on part of something to refer to the whole thing
Metonym
A metaphor that is identified by its use of tangible objects to refer to intangible things
Archetypal
Metaphors that use common human experiences to help describe another object
Mixed metaphors
Phrases that make use of two different metaphors that do not logically fit; compare two things that have no internet connection with each other, creating incongruous comparisons
Dead metaphors
Metaphors that have lot the creative element from which they initially drew their power and now are just accepted as true terms, rather than the metaphors they are
Repetition
The practice of repeating words and phrases either immediately following the initial statement or in the same location in a message