Comm exam 1

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Last updated 1:24 AM on 10/9/26
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241 Terms

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Unit of analysis

The item that the researcher is trying to understand or study

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Encode

The process of creating a message using symbols

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Channel

Pathway through which the symbols travel (has a sender and receiver on either side of the channel)

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Noise

Anything that interferes with the reciever’s ability to properly recieve the message

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Decode

The process of interpreting the symbols within a message

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Feedback

The various verbal and non-verbal responses to the messages by the reciever

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Context

The physical, emotional, and psychological enviornment in which the communication event takes place

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Communication competence

The ability to effectively and appropriately interact in any given situation

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Self-monitoring

The process of being attuned to how our actions and messages impact others

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Generalized other

A composite mental image we use to practice our potential statements or behaviors before we actually enact them

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Empathy

The ability to understand and feel the same way as another person

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Cognitive complexity

The ability to recognize multiple potential ways in which a situation or message could be understood or interpreted

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Dialogue

A style of communication that respectfully encourages others to want to listen, while also listening in a way that encourages others to want to speak

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Monologue

A style of communication where only one voice is respected (doesn’t mean only one voice is heard)

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Assertiveness

The practice of clearly, calmly, and confidently making positions and ideas known to others

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Debate

Parties listen to each other with the goal of defeating the opponent’s argument rather than understanding a perspective or finding common ground

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Civility

The ability to treat others with respect, so we can have a lasting, peaceful, and positive interaction

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Presentness

Giving your full attention to someone and avoid mental distractions, or noise, we are then practicing presentness

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Unconditional positive regard

Accepting others with a positive attitude (keeping an open mind and seeing the potential good in others to create an environment where people feel comfortable expressing ideas and speaking about potentially controversial topics)

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Deliberative

Speeches about future actions that might be taken

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Forensic

Arguments about what had happened

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Epideictic

Speeches that celebrate or commemorate events or people

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General purpose

The broad intent of what your speech should accomplish (3 types: inform, persuade, and commemorate)

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Brainstorm

The practice of creating a list of all the possible topics you can think of

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Concept map

A visual representation of all the potential areas you could cover in your speech

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Demographics

Categories of definable characteristics or groups of people

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Informant

A contact person within the organization or group you can talk with to obtain information about the audience you will be speaking to

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Likely scale questions

Survey questions that provide statements and then ask respondents to circle a number that measures their level of agreement with the statement

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Semantic differential scale questions

Surgery questions that ask participants to choose their position on continuum between two polar opposites

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Numbers

Raw quantitative data

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Statistics

Quantitative reports that summarize and organize sets of numbers to make them easier to understand and visualize

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Testimony

The words of other people used to support your point

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Examples

Instances that we use to help define or clarify concepts

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Expert testimony

Information that you can obtain from someone who has conducted extensive research not he topic

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Peer testimony

Information that comes from someone who is in the same peer group as the audience (they aren’t necessarily an expert on the topic)

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Denotative meaning

The literal definition of a word or phrase that you might find in a dictionary

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Connotative meaning

The way a word or phrase is used in a particular context, potentially as slang or with an implied value judgement

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Specific purpose statement

A narrower version of the general-purpose statement that identifies the topic you will address

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Thesis statement

A 1 sentence summary of your speech that is written the way you will say it out loud to your audience

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Preview of main points

Tells your audience how you will organize the information for that lesson or argument

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Transition

A transition is a connecting statement that lets your audience know you are moving from one part of your speech to another

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Internal summary

A statement that review or sums up what you just finished telling the audience

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Signpost

A word that catches the audience’s attention and indicates where you are int he speech

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Internal preview

A statement that previews what is coming up next and can even be an overview of the elements of the next main point

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Full-sentence preparation outline

Everything you plan to say in your speech and is written somewhat like a manuscript in an outline format

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Key word speaking outline

Outline you use during your speech, and it should include only key words to remind you of the main points, sub-points, source citations, statistics, and direct quotations you want to make sure are said in a particular way

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Subordination

The process of creating a hierarchy of ideas in which the most general ideas appear first followed by more specific ideas

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Coordination

The idea that all information not eh same level has the same degree of significance

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Division

Being able to divide your main point into sub-points to explain it further

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Vocal delivery

Everything that affects how your voice sounds when you speak

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Pronunciation

What a word should sound like when it is spoken according to a rule or standard

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Articulation

The process of physically shaping the sounds that make the word

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Volume

How loud or soft the sound of your voice sounds when you speak

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Pitch

How high or low your voice sounds when you speak

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Rhythm

The cadence or pattern of movement in your voice

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Rate

How fast or slow you speak

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Tone

How variable your voice is and how

“Warm” your voice sounds

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Vocalized pauses

Filer words that many speakers use when they feel I like that should be saying something but do not have anything to say

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Physical delivery

All of the physical signals your body sends to your audience during your speech (there are several elements you should consider)

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Physical appearance

Includes your apparel and grooming

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Posture

The position of your body when you’re speaking

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Facial expressions

The way the position and movement of your facial features convey emotion and engagement

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Gestures

The movements of your hands and arms

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Eye contact

Looking members of your audience in the eyes while speaking

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Memorized speech

A speech the speaker commits to memory and delivers without the use of any notes

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Manuscript speech

A speech the speaker writes out word for word in an essay format and delivers by reading from the manuscript

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Extemporaneous speech

A practiced, polished speech that makes use of a limited speaking outline

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Impromptu speech

A speech presented with little or no preparation

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Communication apprehension

The fear or anxiety associated with real or anticipated communication with another or others

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Trait CA

The amount of communication anxiety you were born with and naturally hav due to genetics

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State CA

Anxiety that is related to the context in which you are communicating

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Systematic desensitization

The process by witch a person is slowly introduced to something they fear so that each tie that overcome the fear the intensity decreased

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Self-fulfilling prophecy

Convincing yourself that something is going to happen before it does, thus leading to the occurrence of what you originally expected

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Presentation aids

Resources that engage one or more of the audience’s five senses to help the audience better understand the message

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Objects

Physical items that you are discussing in your speech

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Models

Scaled physical representations of things utilized as presentation aid

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Demonstrations

Presentation aids that involves enacting the process you are trying to teach your audience

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Charts

Visual presentation aid that shows numeric data in a series of rows and columns

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Line graphs

Visual presentation aid that uses lines along two axes to show changes in values over time

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Bar graphs

Visual presentation aids that have two axes and either horizontal or vertical bars that show the total number of items or levels of achievement in each category

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Histogram

A type of frequency chart that shows the proportion of individuals that obtained a certain level of achievement along a continuum

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Pie graph

A round graph that has slices that represent how large the proportion of that particular category is compared to the whole

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Scatterplot

A graph that shows the relationship between two continuous variables

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Arbitrary

Terms hat describes symbols themselves as having no direct connection with the things they represent

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Semiotics

The study of the social production of meaning from sign systems like language

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Signifier

The physical thing as we perceive it in the word around us

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Signified

The associated with the signifier, the idea or mental construct of the signifier

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Sign

An arbitrary symbol that represents the signifier and the signified

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Ambiguous

Term that describes words as being without absolute meanings

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Denotative meaning

The meaning prescribed to a sign without understanding its history of usage and application, its dictionary, or literal, definition

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Connotative meaning

Meaning that comes from a set of associations a word brings to mind in a person

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Abstract

The idea that language is not tangible or concrete

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Negative

The idea that language separates things from their natural state, thus telling us not only what something is, but what it is not

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Similes

Metaphoric language devices that compare two things through the use of “like” or “as”

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Synecdoche

A metaphor that uses on part of something to refer to the whole thing

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Metonym

A metaphor that is identified by its use of tangible objects to refer to intangible things

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Archetypal

Metaphors that use common human experiences to help describe another object

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Mixed metaphors

Phrases that make use of two different metaphors that do not logically fit; compare two things that have no internet connection with each other, creating incongruous comparisons

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Dead metaphors

Metaphors that have lot the creative element from which they initially drew their power and now are just accepted as true terms, rather than the metaphors they are

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Repetition

The practice of repeating words and phrases either immediately following the initial statement or in the same location in a message