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Measures of central tendency
Explain what the mean is
Mean: is the average which is
calculated by adding all the
values together and dividing
the total by the number of
scores.
Used with interval data (exact
scores).
What are the strengths of the mean?
Is the most sensitive
measure of central
tendency because
individual values are used.
• It is the most representative
measure of central
tendency because the
whole data set is used. This
is why it is commonly used
with interval data
What is the limitation of the mean?
Can be misrepresentative if
there are extreme high or
low scores (outliers) in a
data set. If this is the case,
the median should be used.
Explain what the median is
: is the central value
in a list of ranked values. With
an even number of values,
the median is the mid-point
between the two values.
Used with ordinal data
(ratings/ranked data).
What is the strength of the median?
It is not affected by outliers
because it focuses only on
scores in the middle of the
distribution. Therefore, it is
better with skewed data
than the mean
What is the limitations of the median?
Not as sensitive as the
mean; although the whole
data set is used when
ordering, not all individual
values are used.
• It is time consuming in a
large data set to organise a
group of numbers in
ascending order.
Explain what the mode is
: is the most common
value in a set of scores. There
may be two modes (bi-modal)
or no mode if all the scores
are different.
Used with nominal data
(categorical data).
What is a strength of the mode?
It is useful when the data is
in categories as it can be a
more appropriate way of
describing the data
compared to the mean.
What are the limitations of the mode?
Not as sensitive as other
measures; although the
whole data set is used, no
numerical values are used.
• Not useful with several
modes in a data set.
• May not be representative
of the data set if the most
frequent item is extremely
high or low.
Measures of Dispersion
Explain what the range is
is calculated by
subtracting the lowest value
from the highest value in a data
set.
A larger range indicates that the
values in a data set are more
variable (less consistent) due to
individual differences.
What is the strength of the range?
• Quick and easy to calculate
because it only uses the
highest and the lowest score
in the data set compared to
the standard deviation
which is more complex to
calculate.
What are the limitations of the range?
Distorted by outliers
because it only uses the
lowest and the highest
score in the data set.
• Does not show whether
data are evenly spread
above and below the
mean
Explain what standard deviation is
is
calculated by working out the
average distance of each value
from the mean.
A larger SD indicates that the
values in a data set are more
variable (less consistent) due to
individual differences.
What are the strengths of the standard deviation?
• More sensitive and precise
than the range since all
values are used in the
calculation.
• It allows for the
interpretation of individual
scores in relation to the SD,
when scores are normally
distributed.
What are the limitations of the standard deviation?
• More complicated and
time consuming to
calculate compared to
the range.
• As it uses the mean, it is
distorted by extreme
scores which make it less
representative of the
data set
Explain how to calculate Standard Deviation
1. Calculate the mean (x)̄: Add up all the values and divide by the number of values.
2. Subtract the mean from each individual value (x-x)̄.
3. Square each value (x-x̄
2
) (removes any minus signs).
4. Add up the squared values (Σx-x̄
2
).
5. Calculate the variance: Divide sum of squared values by number of scores minus 1 (N-1).
6. Calculate the square root of the variance. (reverses the squaring operation in step 3
