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Toulmin model
Claim: The main point the speaker wants you to believe.
Grounds: The facts or evidence supporting the claim.
Warrant: The reasoning that connects the grounds to the claim.
Backing: Extra support that makes the warrant more believable.
Ambiguity
Using one word in two different ways
Ad Antiquitam
Saying something is right or good because it is old or traditional
Ad Baculum
Using a threat to win an argument
Ad Crumenam
Assuming a wealthy person must be right
Ad Hominem
Attacking the person instead of answering their argument
Ad Ignorantiam
Saying a claim is true because it has not been disproven
Ad Misericordiam
Using pity instead of relevant evidence
Ad Nauseam
Repeating a claim until people believe it
Ad Numeram
Saying something is true because many people believe it
Petitio Principii
Begging the question; using the claim as its own proof
Composition
Assuming what is true of each part must be true of the whole
Post Hoc, Ergo Propter Hoc
Assuming that because one event came first, it caused the next
Division
Assuming what is true of the whole must be true of each part
Plurium Interrogationum
Asking a complicated or loaded question that traps someone
Straw Man
Changing someone’s argument into a weaker one, then attacking it
Guilt by Association
Saying an idea is bad because a bad person supports it
Tu Quoque
Saying someone’s wrong action is okay because someone else did something wrong too
argument by definition
The definition needs to be accurate, and the example needs to fit the definition.
Sophists and the Socratic Approach
Sophists: Teachers who taught skills like public speaking and persuasion. They were often focused on winning arguments.
Socrates and the Socratic approach: Used questions to examine ideas and search for truth.
Epistemology
The study of knowledge—what we know and how we know it.
Example evidence
A specific case used to support a point.
Enthymeme:
An argument with an unstated assumption that the audience is expected to fill in
Phronesis
Practical wisdom; knowing how to make good choices in real situations.
Techne
A skill or craft; knowing how to make or do something.
Sophia
Theoretical wisdom; understanding deep or general truths
Ethos
An appeal based on the speaker’s credibility or character.
Logos:
An appeal based on reasoning and evidence.
Pathos
An appeal to the audience’s emotions.